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Infinite Reality Launches Immersive Digital Twin for DMCC’s Crypto Centre in Dubai

DUBAI, United Arab Emirates, Dec. 17, 2024 (GLOBE NEWSWIRE) — Infinite Reality (iR)™, an innovation company powering the next generation of digital media and e–commerce through spatial computing, artificial intelligence (AI), and other immersive technologies, announced today the launch of the DMCC Crypto Centre virtual experience. Established in 2002, the Dubai Multi Commodities Centre (DMCC) is a leading international business district that drives the flow of global trade through Dubai. This immersive experience, created by Infinite Reality Enterprise (formerly Landvault, acquired by Infinite Reality in July 2024), made its debut during the recent opening ceremony of DMCC’s AI Centre in Dubai, attended by distinguished guests including the UAE Ministry of Artificial Intelligence.

The DMCC Crypto Centre experience is an immersive digital twin of DMCC's physical counterpart; a co–working space designed to accommodate a diverse range of businesses and organizations. The initial phase of the experience will allow users to explore and interact with DMCC's ecosystem partners and meet both internal and external stakeholders in a virtual space, create virtual meeting rooms, produce digital events, and chat with an AI bot about registering a new company with DMCC.

“This experience is a perfect way for DMCC to lead in immersive and emerging technologies, transforming a traditional browsing experience into a more collaborative and engaging tool for their members,” says Sam Huber, CEO of MENA and Global President of Enterprise for Infinite Reality. “We are excited to support DMCC as they continue to innovate and develop services in digital, immersive worlds.”

Belal Jassoma, Director of Ecosystems for DMCC says, “Even under a moderate scenario, the global metaverse market is projected to exceed USD 3.1 trillion by 2030. In launching the DMCC Crypto Centre Metaverse, we are not only providing a cutting–edge digital experience for our ecosystem members but also demonstrating a real pragmatic use case of next–gen technology at the intersection of blockchain and AI. This latest milestone drives forward global AI applications, reinforcing Dubai’s status as one of the world’s leading innovation hubs, and paving the way for a future where the metaverse is scaled up and becomes a dynamic, open and interoperable space for the benefit of many industries.”

The creation of the DMCC Crypto Centre digital twin aligns with the UAE government's ambitious Dubai Metaverse Strategy. This initiative aims to position the Emirate as one of the top 10 metaverse economies globally and establish Dubai as a leading hub for immersive technologies. This immersive experience in particular stands as a testament to this vision, offering businesses a glimpse into the future of workspaces where users can engage in similar activities as they would in the physical world, such as walking around a space.

Experience the DMCC Crypto Centre here: https://experience.dmcc.ae/

About Infinite Reality
Infinite Reality (iR)™ is an innovation company powering the next generation of digital media and e–commerce through spatial computing, artificial intelligence (AI), and other immersive technologies. iR’s suite of cutting–edge software, production, marketing services, and other capabilities empower brands and creators to craft inventive digital experiences that uplevel audience engagement, data ownership, monetization, and brand health metrics. The company is backed by an impressive roster of investors including RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T–Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, as well as notable individuals such as Steve Aoki, Imagine Dragons, and NBA player Rudy Gobert. For more information, visit theinfinitereality.com.

About DMCC
Headquartered in Dubai, the DMCC (Dubai Multi Commodities Centre) is the world’s flagship Free Zone and Government of Dubai Authority on commodities trade and enterprise. With a focus on the future, DMCC provides a unique environment for businesses to thrive in the heart of Dubai, offering a range of services and initiatives that support innovation, growth, and sustainability. Website | Linkedin | X

Contact
press@theinfinitereality.com

Photos accompanying this announcement are available at:

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Omar Harfouch’s Concerto for Peace with star guest Orlando Bloom Captivates Dubai

Photo credit: Daniel Topic 

DUBAI, United Arab Emirates, Dec. 10, 2024 (GLOBE NEWSWIRE) — The internationally acclaimed pianist, composer, and peace advocate Omar Harfouch brought his Concerto for Peace to the iconic Dubai Opera on December 7, delivering an unforgettable performance that celebrated unity, cultural diversity, and hope for a harmonious future.

Accompanied by the Ensemble Sequentiae Symphony Orchestra under the baton of conductor Mathieu Bonnin, Harfouch’s concert showcased the power of music to transcend boundaries and inspire reflection. The evening featured the world premiere of Dubai Me Amor, a tribute to Dubai’s unique fusion of tradition and modernity.

Collaborating with the renowned Chico & The Gypsies, Harfouch blended classical melodies with vibrant rhythms, creating a performance that had the audience on their feet, dancing and clapping in celebration of shared humanity. 

A Night of Stars and Solidarity
Adding star power to the evening was Hollywood actor and UNICEF Goodwill Ambassador Orlando Bloom, who joined Harfouch on stage. “Orlando is in the house!” Harfouch announced with a smile, to cheers from the crowd. Bloom, known for his humanitarian efforts, praised the audience for supporting Harfouch’s mission of peace. His presence underscored the event’s dual focus on artistry and advocacy, aligning music with meaningful action to address global challenges.

The audience included a diverse gathering of dignitaries, artists, and philanthropists from around the world, reflecting Dubai’s role as a crossroads of cultures and ideas. The event reinforced the city’s reputation as a hub for initiatives that celebrate creativity while promoting global unity. 

A Global Journey of Peace
The Dubai performance is the latest chapter in the journey of Harfouch’s Concerto for Peace. The work debuted earlier this year at Paris’s Théâtre des Champs–Élysées, drawing an audience of over 1,900, including cultural luminaries and celebrities such as actress and director Catherine Deneuve. The Paris performance highlighted Harfouch’s ability to blend technical brilliance with emotional depth, delivering a message of harmony that resonated deeply with attendees.

In November 2024, Harfouch became the first artist to perform at the Vatican’s Apostolic Library, a historic event that earned him the Vatican Jubilee 2025 Pontifical Medal. This milestone performance underscored his commitment to using music as a bridge between cultures and a tool for fostering dialogue.

The Mission Behind the Music
More than a concert series, the Concerto for Peace represents Harfouch’s broader mission to promote understanding and empathy in a divided world. “Music can’t solve everything,” he has said, “but it can start conversations that lead to understanding.” Through his work, Harfouch offers a space for reflection and dialogue, encouraging audiences to imagine what becomes possible when unity takes precedence over division.

His efforts extend beyond the stage. Harfouch conducts workshops for young people, teaching them to use music as a means of self–expression and a tool for promoting tolerance. These initiatives aim to nurture a new generation of leaders who value collaboration and empathy.

Looking Ahead to 2025
As the world enters 2025, Harfouch’s message feels particularly timely. The ongoing conflicts in regions like Ukraine, Sudan, and the Middle East underscore the urgency of his work. Each performance of the Concerto for Peace serves as a reminder that peace is not an abstract ideal but a series of small, meaningful gestures that, collectively, can create lasting change.

Harfouch’s next stops include performances in New York City, Shanghai, and several French cities, where he will continue to share his message with new audiences. Each event builds on the momentum of Dubai, inspiring hope for a future where understanding and harmony prevail.

A Personal Note
The Dubai concert concluded on a poignant note as Harfouch invited his young daughter, Gustavia, to join him on stage. Her embrace, a gesture of pride and love, symbolized the evening’s deeper purpose: building a better world for future generations. This personal moment resonated with the audience, reminding them of the stakes involved in pursuing peace.

About Omar Harfouch
Omar Harfouch is an internationally recognized pianist, composer, and advocate for peace. His Concerto for Peace blends Eastern and Western musical traditions, reflecting his Lebanese heritage and European classical training. Harfouch has performed on some of the world’s most prestigious stages, using his music to inspire understanding and foster unity.

For more information about Omar Harfouch and his upcoming performances, visit www.omarharfouch.com.

Contact person:  Concert for Peace Team
Organisation: Concerto Pour La Paix
Email address: info@concertopourlapaix.org
Website: omarharfouch.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/3cf35159–2b45–4bc5–ad4d–ff30bb288bf7


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