By SWAN
PARIS, Jul 31 2024 – As cheers from beach-volleyball fans fill the air at the Eiffel Tower Stadium on a steamy, sunny day, pedestrians just down the road are enjoying another kind of show: an outdoor exhibition of huge photographs gleaming on the metal railings of UNESCO headquarters.

Titled Cultures at the Games, the exhibition is among hundreds of artistic and cultural events taking place across France during the 2024 Olympic Games (hosted by the French capital July 26 to Aug. 11), and they’re being staged alongside the numerous athletic contests.

The events even have an umbrella name – the Cultural Olympiad – and include photography, painting, sculpture, fashion, and a host of attractions linking art and sport. Most are scheduled to run beyond the closing ceremony of the Games.

UNESCO (the United Nations Educational, Scientific and Cultural Organization) is a “partner” in the Cultural Olympiad, arranging not only the usual meetings where bureaucrats give lofty speeches, but also showcasing a series of works to highlight diversity and inclusion.

Cultures at the Games, for instance, comprises some 140 photographs portraying memorable aspects of the opening and closing ceremonies of the Olympics since 1924 and is presented in association with the Olympic Museum of Lausanne.

Images show how national delegations have transmitted their culture during these extravaganzas, and the pictures depict athletes such as Jamaica’s Usain Bolt, whose “lightning bolt” pose has become part of the Games’ folklore even as he has helped to make the green, gold and black colours of his country’s flag more recognizable.

Inside UNESCO’s octagonal building, meanwhile, a collection of panels focuses on how sport can “Change the Game”, a theme running across all of the organization’s “Olympiad” events. (At the “World Ministerial Meeting” that UNESCO hosted on July 24, just ahead of the Olympics, officials discussed gender equality, inclusion of people with disabilities, and protection of athletes, for example.)

A notable section of the indoor exhibition features historic photographs that pay tribute to athletes who sparked change through their achievements or activism. Here, one can view an iconic picture of American athlete Jesse Owens, the “spanner in the works that completely disrupted the Nazi propaganda machine set up during the 1936 Berlin Olympics,” according to the curators.

Owens won four medals at the Games, but “received no immediate (official) recognition from his own country” despite being welcomed as a hero by the public, as the exhibition notes. The racism in the United States meant that President Franklyn D. Roosevelt refused to congratulate him “for fear of losing votes in the Southern states.” The photo shows him standing on the podium in Berlin, while behind him another competitor gives a “Hitler salute”.

Jesse Owens at the Berlin Olympics, in Athletes who changed the world at UNESCO;

Athletes who changed the world equally features boxer Mohammad Ali, who in 1967 refused to fight in Vietnam and was stripped of his world championship title and banned from the ring for three years.

Perhaps the most famous image, however, is that of athletes Tommie Smith and John Carlos at the 1968 games in Mexico City. They “removed their shoes and walked forward in socks to protest against the extreme poverty faced by African Americans,” as the caption reminds viewers. “With solemn faces, Smith and Carlos bowed their heads and raised their gloved black fists, aiming to raise global awareness about racial segregation in their country.”

A photo of Tommie Smith, in Athletes who changed the world at UNESCO

The exhibition outlines the long battles faced by women athletes as well, and it highlights the work of Alice Milliat who, as president of the French Women’s Sports Federation, “campaigned for women’s inclusion in Olympic sports”. She organized the first Women’s Olympic Games in Paris in 1922, bringing together five countries and 77 athletes.

Although Milliat “died in obscurity” in 1957, her “legacy endures today, with the Paris 2024 Games highlighting gender equality in sports, largely thanks to her visionary efforts,” says the photo caption.

Similarly, the exhibition spotlights the contributions of disabled athletes such as Ryadh Sallem, who was born without arms or legs, a victim of the Thalidomide medication that was prescribed to pregnant women in the 1950s and Sixties and caused deformities in children.

Sallem won 15 French championship titles in swimming and later turned to team sports such as wheelchair basketball and rugby. At UNESCO, his photograph is prominently displayed, along with the story of his hopes for the 2024 Paralympics and his mission to “promote a positive vision of disability”.

Elsewhere in the city, artists and museums are also paying tribute to Paralympic competitors, ahead of the Paralympic Games from Aug. 28 to Sept. 8 in Paris.

On the fencing around the imposing Gare de l’Est (train station), colourful works by artist Lorenzo Mattoti show disabled athletes competing in a variety of sports, while the Panthéon is presenting the “Paralympic Stories: From Sporting Integration to Social Inclusion (1948-2024)”. This exposition relates the “history of Paralympism and the challenges of equality,” according to curators Anne Marcellini and Sylvain Ferez.

For fans of sculpture, Paris has a range of “Olympiad” works on view for free. In June, the city unveiled its official “sculpture olympique” or Olympic Statue, created by Los Angeles-based African-American artist Alison Saar, who cites inspiration from Africa, the Caribbean and Latin America.

The sculpture, located near the famed Champs Elysées avenue, depicts a seated African woman holding a flame in front of the Olympic rings, and it “embodies Olympic values of inclusivity and peace,” according to the office of Paris mayor Anne Hidalgo.

When it was inaugurated on June 23, however, it sparked a flurry of hostile remarks from some far-right commentators on social media, who apparently felt threatened by the work.

Another statue of a woman, that of Venus de Milo or the mythical goddess Aphrodite, has been “reinterpreted” in six versions by artistic director Laurent Perbos to symbolise “feminine” sporting disciplines, including boxing, archery and surfing. The statues stand in front of the National Assembly, and the irony won’t be lost on most viewers: French women secured the right to vote only in 1944.

Of course, Paris wouldn’t be Paris without another particular artform. As the much-discussed Opening Ceremony of the Olympics showed, fashion is an integral part of these Games, and those who didn’t get enough of the array of sometimes questionable costumes can head for another dose with “La Mode en movement #2” (Fashion in Motion #2).

This exhibition at the Palais Galliera / Fashion Museum looks at the history of sports clothing from the 18^th century, with a special focus on beachwear. Among the 250 pieces on display, viewers will surely gain tips on what to wear for beach volleyball.

For more information, see: Olympiade Culturelle (paris2024.org)