WPP's Gain Theory Named A Leader in Marketing Measurement and Optimization Solutions

NEW YORK, Jan. 31, 2022 (GLOBE NEWSWIRE) — Gain Theory, a global foresight consultancy that accelerates growth for ambitious brands, has been named a Leader in The Forrester Wave: Marketing Measurement and Optimization Solutions, Q1 2022.

The Forrester MMO wave evaluates and benchmarks the most significant marketing measurement and optimization providers against current offering, strategy, and market presence. Forrester categorizes providers as either Leaders, Strong Performers, Contenders or Challengers.

The Forrester report states that "Large global enterprises with complex marketing budgets in search of high–touch services should put Gain Theory on their short list" and notes that Gain Theory's "services offering really shines among the competitive set."

Gain Theory received the highest scores possible across 13 criteria, defined as superior relative to other vendors in the evaluation. Gain Theory's highest scores include the use case criteria of "Brand Portfolio Management', "Omnichannel Marketing Strategy and Planning' and "Insights Driven Business'. Full marks were also given to Gain Theory in the criteria of "Unified Measurement Methodology', "Marketing Strategy Consulting', "Business Strategy Consulting' and "Change Management Consulting'.

Of note is the top mark possible given to Gain Theory in "Unified Measurement Methodology'. The report states "Gain Theory's long–term approach is to advance its planning and optimization recommendations by incorporating more customer behaviors and data signals."

With regard to Gain Theory's ability to advise on enterprise–wide business growth levers, top marks were also given in the "Business Strategy Consulting" criterion which evaluated vendors' ability to apply its measurement and optimization capabilities across areas such as customer churn analysis, pricing analysis, demand generation analysis and other functional insights.

"At a time of unprecedented change and uncertainty, organizations need a more holistic and future–facing approach to accelerating growth. We have enabled our clients to do this by activating smart business strategies that fuse hindsight, insight, and foresight. We are delighted about our position as a Leader in Forrester's Wave report," said Gain Theory Global CEO, Manjiry Tamhane, "It confirms for us the unique value that we deliver to our clients globally who trust us to focus on what matters the most, simplify the complex at speed, and ultimately make a meaningful difference to their business performance."

About Gain Theory

Gain Theory is a global foresight consultancy, focused on accelerating growth for ambitious brands.

Our experts in data, advanced analytics, technology and consultancy fuse hindsight, insight, and foresight to improve investment decisions and activate growth at speed.

Available in 62 markets, our award–winning solutions and highly specialized vertical expertise support clients via four measurement and optimization pillars: Foundations for Growth, Data Excellence, Growth Accelerators and Activating for Growth.

To focus on what matters the most for clients, Gain Theory's proprietary Marketing Effectiveness Index evaluates and benchmarks marketing effectiveness maturity "" establishing critical gaps standing in the way of accelerated growth. Built on data, the Marketing Effectiveness Index benchmarks against sector and industry to help inform transformational roadmap priorities.

Gain Theory is"a"WPP"agency"(NYSE: WPP).""""

Find out more at www.gaintheory.com and follow our social channels via LinkedIn or Twitter.

For press queries please contact:
Claudia Sestini
Global CMO, Gain Theory

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ROSEN, A TOP RANKED LAW FIRM, Encourages Cloopen Group Holding Limited Investors with Losses to Secure Counsel Before Important February 8 Deadline in Securities Class Action – RAAS

NEW YORK, Jan. 29, 2022 (GLOBE NEWSWIRE) — WHY: Rosen Law Firm, a global investor rights law firm, reminds purchasers of the securities of Cloopen Group Holding Limited (NYSE: RAAS): (i) pursuant and/or traceable to the registration statement and prospectus (collectively, the "Registration Statement") issued in connection with the Company's February 2021 initial public offering (the "IPO"); and/or (ii) between February 9, 2021 and May 10, 2021, inclusive (the "Class Period"), of the important February 8, 2022 lead plaintiff deadline.

SO WHAT: If you purchased Cloopen securities you may be entitled to compensation without payment of any out of pocket fees or costs through a contingency fee arrangement.

WHAT TO DO NEXT: To join the Cloopen class action, go to http://www.rosenlegal.com/cases–register–2223.html or call Phillip Kim, Esq. toll–free at 866–767–3653 or email pkim@rosenlegal.com or cases@rosenlegal.com for information on the class action. A class action lawsuit has already been filed. If you wish to serve as lead plaintiff, you must move the Court no later than February 8, 2022. A lead plaintiff is a representative party acting on behalf of other class members in directing the litigation.

WHY ROSEN LAW: We encourage investors to select qualified counsel with a track record of success in leadership roles. Often, firms issuing notices do not have comparable experience, resources or any meaningful peer recognition. Many of these firms do not actually litigate securities class actions. Be wise in selecting counsel. The Rosen Law Firm represents investors throughout the globe, concentrating its practice in securities class actions and shareholder derivative litigation. Rosen Law Firm has achieved the largest ever securities class action settlement against a Chinese Company. Rosen Law Firm was Ranked No. 1 by ISS Securities Class Action Services for number of securities class action settlements in 2017. The firm has been ranked in the top 4 each year since 2013 and has recovered hundreds of millions of dollars for investors. In 2019 alone the firm secured over $438 million for investors. In 2020, founding partner Laurence Rosen was named by law360 as a Titan of Plaintiffs' Bar. Many of the firm's attorneys have been recognized by Lawdragon and Super Lawyers

DETAILS OF THE CASE: According to the lawsuit, the Registration Statement was false and misleading and defendants throughout the Class Period made false and/or misleading statements and/or failed to disclose that: (1) Cloopen's growth strategy was not working; (2) Cloopen's existing customers were abandoning the Company; (3) an increasing number of Cloopen's customers were refusing to pay; (4) as a result, the Company was forced to record massive increases in its accounts receivables and allowance for doubtful accounts; (5) Cloopen was weighed down by huge liabilities related to the fair value of certain recently–granted warrants; (6) defendants continued to misrepresent the Company's expansion strategy; and (7) Cloopen's dollar–based net retention rate had tumbled in 4Q 2020. When the true details entered the market, the lawsuit claims that investors suffered damages.

To join the Cloopen class action, go to http://www.rosenlegal.com/cases–register–2223.html or call Phillip Kim, Esq. toll–free at 866–767–3653 or email pkim@rosenlegal.com or cases@rosenlegal.com for information on the class action.

No Class Has Been Certified. Until a class is certified, you are not represented by counsel unless you retain one. You may select counsel of your choice. You may also remain an absent class member and do nothing at this point. An investor's ability to share in any potential future recovery is not dependent upon serving as lead plaintiff.

Follow us for updates on LinkedIn: https://www.linkedin.com/company/the–rosen–law–firm, on Twitter: https://twitter.com/rosen_firm or on Facebook: https://www.facebook.com/rosenlawfirm/.

Attorney Advertising. Prior results do not guarantee a similar outcome.


Contact Information:

Laurence Rosen, Esq.
Phillip Kim, Esq.
The Rosen Law Firm, P.A.
275 Madison Avenue, 40th Floor
New York, NY 10016
Tel: (212) 686–1060
Toll Free: (866) 767–3653
Fax: (212) 202–3827

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