New York, NY, Oct. 05, 2021 (GLOBE NEWSWIRE) — NEW YORK, NY – On Thursday, October 5th, the international non–profit Oceanic Global launched the Blue Standard (Blue) a first–of–its–kind cross–industry standard that empowers industries and businesses of all sizes to achieve measurable impact that protects our blue planet. Emissions, toxins, and plastics are all consequences of human–made industry that are devastating the Earth. And with 70% of the planet covered by the ocean (which regulates our climate, absorbs our carbon, and produces more than half of the oxygen we breathe) marine ecosystems are bearing the brunt of our actions. While there are several existing standards built on the notion of "going green," Oceanic Global's is the first–of–its–kind that looks at the impacts of industry on the ocean and humanity's interconnectivity to it, and empowers businesses of all sizes with actions that protect & restore the blue.

The Blue Standard was developed together with Oceanic Global's Scientific Advisory Board and trained experts in both WELL and LEED building rating systems, as a timely response to the impending threat of Climate Change and the increasing demand for transparent industry action. According to a 2021 study by Deloitte surveying over 10,000 individuals in over 6 different countries, more than 58% of respondents wanted organizations to adopt more environmental practices, and 42% reported have changed consumption habits themselves because of their stance on the environment. In turn, Blue features two core offerings: a 3–star sustainability verification system for Business Operations and Product and Packing Seals that verify plastic–free consumer goods. An evolution of Oceanic Global's long standing industry solutions program (formerly known as The Oceanic Standard), Blue has verified the sustainability achievements of 400+ across 26 counties to–date ranging from Bulleit distillery in Tennessee, House of Yes and Salesforce in New York, to the Mandarin Oriental in Bangkok, Citi Tower in Hong Kong, Habitas in Tulum, Mexico and all 19 Sandals Resorts International properties in the Caribbean. Leading sustainable brands including: Plaine Products, Raw Elements, Ball Aluminum Cups, are also amongst the inaugural brands set to be awarded with Blue's new Product and Packaging Seals.

Recognizing the opportunity and potential for businesses to meet both business demand and environmental need, the Blue Standard has also created custom programs for industries including: hospitality, music, events, office spaces, professional sports, consumer packaged goods, and more. These specified offerings work together to further the environmental efforts within their respective fields while also establishing universal accountability and cohesive benchmarks for sustainable business leadership across industry. Oceanic Global believes that impact should be accessible and open–source, and so the Blue Standard additionally offers a suite of services including: free educational guides, step–by–step auditing and consultation, and buying deals with a network of 300+ vetted vendors, that make it both easy and cost–effective for businesses to transition away from single–use plastics and otherwise environmentally detrimental products and processes. In turn, due it's comprehensive & solution–driven structure, the framework of the Blue Standard has been leveraged by international governments including those of: New York City, New York State, the United States, Barbados, Spain, and more, to help shape over 7 policies to–date.

"With businesses of all sizes increasingly adopting sustainable practices, we recognized both the need and the potential to create universal accountability for these efforts and for how they're communicated to consumers. Our hope is that through empowering comprehensive commitments to sustainability and lasting systems change, The Blue Standard will work to create a new balance between industries and the natural world that sustains them." – Lea d'Auriol, Founder of Oceanic Global

"The health of our ocean is at a tipping point as is that of our collective well–being. Blue works to empower tangible action at all levels. We developed Blue to inspire the people and communities that make up businesses and industries to take continued action for our blue planet, and to maximize the positive impact we can all create in our immediate spheres and beyond." – Cassia Patel, Program Director, Oceanic Global

Oceanic Global will celebrate the official launch of the Blue Standard via a free & open–to–the–public virtual event taking place on Thursday, October 7th live–streamed at both Noon EDT and Midnight EDT to accommodate varying time zones. The event will delve deeper into Blue's offering and feature environmental and industry thought leaders alike including: John Warner (Senior Vice President, Chemistry & Distinguished Research Fellow at Zymergen Corporation), Sandra Noonan (Chief Sustainability Officer, Just Salad), and Eduardo Castillo (Co–Founder & Creative Director, HABITAS; DJ) and more. To learn more and register to attend visit


Founded in 2017 by Lea d'Auriol, Oceanic Global (OG) inspires us to care deeply for the ocean and provides solutions to protect it. The international non–profit sheds light on humanity's essential relationship to the ocean and empowers individuals, communities, and industries to create positive change. Oceanic Global creates educational experiences, consults on sustainable operations, and engages local communities to generate measurable impact for our collective wellbeing. Oceanic Global has international hubs & volunteer bases in New York, London, Los Angeles, Barcelona, Tulum, and Hong Kong, and has additionally been the official non–profit and production partner to United Nations World Oceans Day since 2019. #CareDeeply |


Launched in 2021 as an evolution of Oceanic Global's long standing industry solution program (formerly known as the Oceanic Standard) The Blue Standard (Blue) combats greenwashing, establishes universal accountability for sustainable business leadership, and empowers industries and businesses of all sizes to achieve measurable impact that protects our blue planet. Developed together with Oceanic Global's Scientific Advisory Board and trained experts in both WELL and LEED building rating systems, Blue features two core offerings: a 3–star sustainability verification system for Business Operations and Product and Packing Seals that verify plastic–free consumer goods. The Blue Standard offers specialized programs and consultation for industries including: hospitality, music, events, office spaces, professional sports, consumer packaged goods, and more, as well as free educational resources, step–by–step auditing and consultation support, and buying deals with a network of over 300+ vetted vendors to help businesses eliminate single–use plastics and operate sustainably. Blue has verified the sustainability achievements of over 400+ businesses across 26 countries to date, as well as helped over 7 environmental policies worldwide.


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Solving Critical Sensing and Perception Challenges, Join LeddarTech at Three Major International Events in October 2021

QUEBEC CITY, Oct. 05, 2021 (GLOBE NEWSWIRE) — LeddarTech , a global leader in Level 1–5 ADAS and AD sensing technology, is pleased to continue its participation in several digital and in–person events during the month of October as both an exhibitor and presenter. These virtual and live events will showcase LeddarTech's comprehensive end–to–end technology platforms, which enable customers to solve critical sensing and perception challenges across the entire value chain of the automotive and mobility markets. These featured solutions include the LeddarVision sensor–fusion and perception platform and the cost–effective, scalable LiDAR development platform based on patented LeddarEngine technology.

"The acceleration of autonomous driving depends heavily on the collaboration of like–minded professionals and our teams are excited to present, exhibit, and network at these upcoming events," stated Daniel Aitken, VP of Global Marketing, Communications, and Product Management at LeddarTech.

ITS World Congress "" October 11–15 (Live in Hamburg, Germany)

Featuring a LeddarTech demonstration of a selection of ITS LiDAR modules that have been adopted around the world.

The ITS World Congress is the world's largest and most prominent event focused on smart mobility and the digitalization of transportation. Every year, this event celebrates the advancement of smart mobility as they underline the importance of intelligent transport systems (ITS). For 2021, ITS World will include live, interactive, and thought–provoking sessions where industry experts present the latest developments in ITS, showcasing and demonstrating cutting–edge technology within the event's spacious exhibition space. The event will also include technical tours and live demonstration opportunities.

LeddarTech will be an active part of the Quebec delegation alongside Investissement Qubec and Propulsion Qubec.

When: October 11–15, 2021

Where: The Hamburg Messe & Congress Center

Register here.

Autotech Council Science Fair "" October 14–15 (Live & Online)

Featuring a LeddarTech demonstration of the LeddarEngine, which comprises the LCA3 SoC, and proprietary signal processing software that delivers the range, resolution, and detection performance required to support the highest levels of autonomous driving for a wide variety of vehicles. Also displayed at this event is our curbside detection robot vehicle, the Wheel–E, which highlights the features of the LeddarTech development platform.

Autotech Council's Annual Science Fair is a once–a–year opportunity for technology companies to introduce their innovations to strategy, R&D, scouting, and partnership executives from across the mobility industry. This year, the Science Fair is a dual–format online and onsite event where car makers, vendors, startups, academics, and investors promote their innovations, products, and co–development projects in a show–and–tell format.

When: October 14–15, 2021

Where: Milpitas (California) & online

Register here.

Arm DevSummit "" October 19–21 (Virtual)

Featuring Pierre Olivier, CTO of LeddarTech as panelist with Arm, Continental, and Amazon

The Arm DevSummit 2021 is a three–day virtual conference that serves up insights into the latest technology trends and allows the participants an opportunity to enhance skills in technical sessions and hands–on workshops while also providing the ability to network with like–minded software developers and hardware designers. Pierre Olivier, CTO of LeddarTech, will join panelists from Arm, Amazon, and Continental for an engaging panel discussion where experts offer insights into how automakers have embraced a more centralized computing strategy, replacing scores of microcontrollers and microprocessors with fewer but more powerful SoCs. With these zonal processors, the car can truly become software defined. This panel discussion will explore this transformation while sharing the challenges and opportunities that come with bringing more flexible, pervasive intelligence to cars.

Featured panel: "Buckle Up – The Software–Defined Car Is Here"

When: October 20, 2021, 12:00 p.m. – 12:50 p.m. EST

Register here.

For a complete list of LeddarTech's upcoming live and virtual events, please visit

About LeddarTech

LeddarTech is a leader in environmental sensing platforms for autonomous vehicles and advanced driver assistance systems. Founded in 2007, LeddarTech has evolved to become a comprehensive end–to–end environmental sensing company by enabling customers to solve critical sensing and perception challenges across the entire value chain of the automotive and mobility market segments. With its LeddarVision sensor–fusion and perception platform and its cost–effective, scalable, and versatile LiDAR development solution for automotive–grade solid–state LiDARs based on the LeddarEngine, LeddarTech enables Tier 1–2 automotive system integrators to develop full–stack sensing solutions for autonomy level 1 to 5. These solutions are actively deployed in autonomous shuttles, trucks, buses, delivery vehicles, smart cities/factories, and robotaxi applications. The company is responsible for several innovations in cutting–edge automotive and mobility remote–sensing applications, with over 100 patented technologies (granted or pending) enhancing ADAS and autonomous driving capabilities.

Additional information about LeddarTech is accessible at and on LinkedIn, Twitter, Facebook, and YouTube.

Daniel Aitken, Vice–President, Global Marketing, Communications, and Product Management, LeddarTech Inc.
Tel.: + 1–418–653–9000 ext. 232

Leddar, LeddarTech, LeddarSteer, LeddarEngine, LeddarVision, LeddarSP, LeddarCore, VAYADrive, VayaVision, and related logos are trademarks or registered trademarks of LeddarTech Inc. and its subsidiaries. All other brands, product names, and marks are or may be trademarks or registered trademarks used to identify products or services of their respective owners.

A photo accompanying this announcement is available at–ac06–4e91–86ff–03bbaa381ebf

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