DraftKings Acquires BlueRibbon, Tel Aviv-Based Leading Global Jackpot and Gamification Company

BOSTON, April 05, 2021 (GLOBE NEWSWIRE) — DraftKings Inc. (Nasdaq: DKNG) today announced that it has acquired Blue Ribbon Software Ltd., a Tel Aviv–based leading global jackpot and gamification company ("BlueRibbon") that provides platform–agnostic, real–time gamification tools that allow for fully customizable jackpot promotions. DraftKings will now be able to enhance the customer experience by integrating BlueRibbon's unique jackpot functionality, including personalized promotions and rewards tailored to the individual customer or jackpots that pay out across DraftKings' various product offerings.

"Integrating BlueRibbon's proprietary, proven technology will enable DraftKings to create dynamic incentives for our users as they engage with our products," said Paul Liberman, DraftKings co–founder and President, Global Technology and Product. "The team at BlueRibbon brings technical and gamification expertise and broad industry experience to DraftKings, and we are excited to leverage this technology to further differentiate our product offerings and engage customers in new ways."

BlueRibbon was founded in 2017 by CEO Amir Askarov and CMO Dan Fischer, veterans of the iGaming industry with decades of experience working within regulated markets. Askarov and Fischer, together with Idan Fridman as CTO, led BlueRibbon's development of jackpot technology that can be applied to any vertical, game or content. Customers are able to enjoy a seamless experience as they play the jackpots, offering a new layer of excitement and anticipation during gameplay.

"We created BlueRibbon to give companies the ability to differentiate themselves within the highly competitive sports betting and iGaming industries with unique and innovative marketing platform," said Askarov. "Joining DraftKings will allow us to continue to build our platform to enhance the player experience and to strengthen our Tel Aviv–based team."

DraftKings intends to fully integrate BlueRibbon's leadership and current employee base, located in Tel Aviv, into its global workforce. In addition, DraftKings intends to increase its hiring in its Tel Aviv office.

DraftKings is live with mobile and/or retail sports betting in 14 U.S. states, more than any other operator, and recently announced the acquisition of VSiN, a multi–platform broadcasting and content company delivering trusted sports betting news, analysis, and data to U.S. sports bettors.

About DraftKings

DraftKings Inc. is a digital sports entertainment and gaming company created to fuel the competitive spirit of sports fans with products that range across daily fantasy, regulated gaming and digital media. Headquartered in Boston, and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only U.S.–based vertically integrated sports betting operator. DraftKings is a multi–channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for 50+ operators in 17 countries. DraftKings' Sportsbook is live with mobile and/or retail betting operations in the United States pursuant to regulations in Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee, Virginia and West Virginia. DraftKings' daily fantasy sports product is available in 8 countries internationally with 15 distinct sports categories. DraftKings owns Vegas Sports Information Network, Inc. (VSiN), a multi–platform broadcast and content company. DraftKings is the official daily fantasy partner of the NFL, MLB, NASCAR and the PGA TOUR as well as an authorized gaming operator of the NBA and MLB and an official betting operator of the PGA TOUR.

Forward–Looking Statements
Certain statements made in this release are "forward looking statements" within the meaning of the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995, as amended. When used in this press release, the words "estimates," "projected," "expects," "anticipates," "forecasts," "plans," "intends," "believes," "seeks," "may," "will," "should," "future," "propose" and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward–looking statements. These forward–looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside DraftKings' control, that could cause actual results or outcomes to differ materially from those discussed in the forward–looking statements. For a discussion of additional risks and uncertainties, which could cause actual results to differ from those contained in the forward–looking statements, see DraftKings' Securities and Exchange Commission filings. DraftKings does not undertake any obligation to update or revise any forward–looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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JETEX LAUNCHES THE WORLD’S MOST EXCLUSIVE IFTAR EXPERIENCE

Dubai, United Arab Emirates, April 05, 2021 (GLOBE NEWSWIRE) — Dubai–based Jetex, a global leader in executive aviation, is inviting residents and visitors to the world's most exclusive Iftar experience in the skies above the UAE offered during the Holy Month of Ramadan.

The once–in–a–lifetime luxury hospitality experience offers breathtaking aerial views of iconic landmarks and natural vistas in the country against the setting sun, apart from an exquisite culinary treat.

The journey commences just before sunset at the Jetex VIP Terminal in Dubai. After being welcomed, the guests are chauffeur–driven to their private jet.

The aircraft will then take–off and follow the sunset towards Abu Dhabi giving travelers magnificent views of some of the UAE's most celebrated destinations from the skies. The crew will choose the most optimal altitude and cruising speed to ensure that passengers enjoy sensational window views throughout the flight.

A delicious iftar will be served once the sun sets midway through the flight. The menu will include traditional Ramadan delicacies prepared with a special Jetex gourmet flair to make the occasion truly memorable. Up in the sky passengers might have to wait about four minutes longer to break their fast as they may spend more time to enjoy the spectacular sunset.

The journey will continue as the aircraft cruises above the rolling dunes of the desert towards Al Ain and onwards to the UAE's mountain range in the East. The spectacular mountain sights will include the country's highest peak Jebel Jais, located in the Hajjar Mountains, and the Hatta Mountains.

Passengers will get a glimpse of the Indian Ocean and Fujairah before the flight continues towards Ras Al Khaimah and follows the azure Arabian Gulf coastline of Umm Al Quwain, Ajman and Sharjah. Finally, passengers will enjoy Dubai's world–famous evening skyline, including the majestic Burj Khalifa, as well as the Palm Islands and The World prior to landing back at the Jetex VIP Terminal.

Upon arrival, they will be invited to enjoy the rest of the evening in one of the lounges of the Jetex VIP Terminal with elegant service and amenities at their leisure.

Adel Mardini, Founder & CEO of Jetex, commented: "Once again, Jetex is taking private jet experience to a next level. "Iftar in the Sky' will give the millennia–old tradition a truly new dimension relevant to the XXI century while providing support to the charity programs of Dubai Cares, which is so relevant and important during the Holy Month of Ramadan. This is a contribution that we are proud to make on behalf of Jetex and our passengers."

The unforgettable travel experience is priced from AED 66,000 for up to six travelers and will be available between 13 April and 12 May 2021. Suhour packages are available as well.

In celebration of the spirit of the Holy Month, Jetex will donate 10% of all proceeds from "Iftar in the Sky' to Dubai Cares, part of Mohammed Bin Rashid Al Maktoum Global Initiatives, to support its programs aimed at empowering underserved children and youth with access to quality education. Since its inception in 2007, Dubai Cares has successfully launched education programs reaching over 20 million beneficiaries in 60 developing countries. The UAE–based global philanthropic organization is also playing a key role in helping achieve the United Nations Sustainable Development Goal (SDG) 4, which aims to ensure inclusive and quality education for all and promote lifelong learning by 2030.

Commenting on the collaboration, Dr. Tariq Al Gurg, Chief Executive Officer at Dubai Cares and Member of its Board of Directors said: "Ramadan represents a time for the community to come together in the spirit of generosity and giving back to those less fortunate. The "Iftar in the Sky' experience by Jetex, gives UAE residents the opportunity to connect with their loved ones for an unforgettable journey while also contributing towards the greater good by supporting less privileged children and youth. We thank Jetex for this meaningful initiative that will help us elevate the reach of our educational programs worldwide."

To ensure the highest levels of safety and comfort of travelers, the aircraft cabin will be thoroughly sanitised using the signature Jetex bipolar ionization technology before and after each flight. Moreover, all the necessary COVID–19 measures and social distancing rules will be in place at all times.

For reservations, please contact Jetex Premier Experience at experience@jetex.com or telephone +971 4 212 4000.

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About Jetex:

An award–winning global leader in executive aviation, Jetex is recognized for delivering flexible, best–in–class trip support solutions to customers worldwide. Jetex provides exceptional private terminals (FBOs), aircraft fueling, ground handling and global trip planning. The company caters to both owners and operators of business jets for corporate, commercial and personal air travel. To find out more about Jetex, visit www.jetex.com and follow us on Instagram, Twitter, Facebook, and LinkedIn.

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