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Aptitude Research Examines Benefits of Programmatic Job Advertising

NEW YORK and HERZLIYA, Israel, March 17, 2021 (GLOBE NEWSWIRE) — PandoLogic, the world's leading provider of programmatic recruitment advertising, shared findings from recent report conducted by Madeline Laurano, principal analyst at the talent acquisition industry firm Aptitude Research. Laurano presented the primary research, titled "Don't Get Left Behind: The Programmatic Revolution Starts Now," at this week's Spring HR Tech Conference.

Frustration abounds with traditional job advertising models, given its expensive, inefficient and, most times, ineffective results. These older approaches assume that already stretched recruiters have the time and skills to negotiate, purchase and monitor job advertising investments across a range of job sites, making it no surprise that the ROI is low. In sharp contrast, programmatic job advertising enables companies to re–direct their existing job advertising budgets to modern technology–driven models that provide immediate improvements.

Laurano commented, "In talent acquisition, every company is at a different stage in their advertising and recruitment marketing journey. Although some companies are using programmatic advertising to further their brands, they're not yet applying it as part of their recruiting strategy. Our findings include a maturity model that will help them determine how much of their job advertising budget is being wasted by not using programmatic."

Among the benefits of programmatic job advertising, the research identified the following key points:

  • Companies that leverage programmatic are twice as likely (60 percent versus 29 percent) to reduce time–to–fill
  • These companies are also nearly three times (56 percent versus 19 percent) likely to improve quality–of–hire compared to companies using traditional advertising
  • As opposed to traditional advertising, programmatic job advertising advances diversity hiring efforts (47 percent versus 27 percent)

The research was sponsored by the global programmatic job advertising market leader, PandoLogic.

Jennifer Ravalli, vice president, Marketing at PandoLogic, said, "We were proud to sponsor this much needed research with Aptitude. Programmatic job advertising as a category still has relatively low adoption, despite a strong track record for delivering amazing outcomes for clients. As we look toward job recovery over the next year, we believe programmatic job advertising can be a game changing tool for talent acquisition professionals. This research will help support growth of the category overall, by sharing quantitative data that illuminates the results early adopters are seeing."

Laurano concurred, "We've observed evidence of programmatic in action. For example, it was used by a restaurant company with high turnover. They were able to increase applicant volume by 472 percent, reduce cost–per–applicant by 533 percent plus reduce the monthly recruitment investment by 19 percent."

The Aptitude Research report is available for complimentary download. Please visit https://go.pandologic.com/state–of–programmatic–job–advertising–report to access your copy.

About PandoLogic

PandoLogic's pandoIQ platform enables employers, staffing firms and RPOs to source qualified applicants faster and more efficiently. pandoIQ maximizes job advertising spend through the use of data science, machine learning and proprietary campaign algorithms that fully automate and optimize the job advertising business process. Since 2007, over 125,000 employers and more than 700 digital publishers have benefited from PandoLogic's programmatic solutions resulting in over 5 billion programmatic job campaigns based on more than 200 billion historical job performance data points. To learn more, visit https://pandologic.com/


GLOBENEWSWIRE (Distribution ID 8191314)

Open Society Foundations Call for Immediate Release of OSM Staff Member in Myanmar

London, March 17, 2021 (GLOBE NEWSWIRE) — The Open Society Foundations are deeply concerned by reports that Phyu Pa Pa Thaw, finance manager of OSM (Open Society Myanmar), has been detained in Myanmar. We call for her immediate release. We are alarmed by reports that authorities are seeking to interrogate and arrest other staff members.

The Open Society Foundations have supported the promotion of democracy in Myanmar for decades. This work began in the 1990s when the Foundations funded scholarships and training for students.

Since 2017, OSM has worked with civil society and relevant authorities for the benefit of Myanmar and its people, including to expand inclusive education and access to health care. More information about OSM's work in Myanmar is freely available on this public fact sheet.

Claims of financial misconduct made by the military, including that OSM acted illegally by withdrawing their own funds in local currency from a local bank, are false. Claims that OSM used these funds for illegal purposes are also false. These funds were used for purposes fully within the objectives of OSM. When the military seized power, and media and communications channels, and the banking systems were restricted, OSM moved quickly to secure the funds it would need for operations. The authorities have no legal right to freeze or seize monies in any OSM bank account. OSM is closed and will remain closed.

These allegations suggest a worrying attempt to attack and discredit those who wish for a return to peace and democracy in Myanmar.

We call on the military to immediately release Phyu Pa Pa Thaw and drop these baseless claims against other staff.


GLOBENEWSWIRE (Distribution ID 8191942)