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SOUEAST Launches S06 DM and S08 DM in Egypt —Comprehensive Product Portfolio Drives Market Growth

CAIRO, July 09, 2026 (GLOBE NEWSWIRE) — SOUEAST has introduced two hybrid SUVs in Egypt— the S06 DM and S08 DM, marking the brand's debut in the country's new energy vehicle market. With these new models, SOUEAST's Egyptian lineup now covers both the C- and D-segments, encompassing both fuel-powered and new energy vehicles to cater to a broader range of local mobility needs.

SOUEAST Expands Hybrid Lineup in Egypt with Local Market Insight

With growing demand for urban commuting and multi-passenger mobility, SUVs have become a mainstream segment in Egypt’s automotive market. Meanwhile, the market is shifting towards a diversified landscape where fuel-powered, battery electric, and hybrid vehicles coexist. Plug-in hybrids, with their dual-power flexibility, are emerging as a key consumer trend. Based on in-depth insight into automotive market and industry, SOUEAST has entered this segment with the new hybrid SUVs that address the diverse mobility needs of Egyptian customers through differentiated positioning and scenario-based functionality.

S06 DM (Urban Stylish SUV)

  • Hybrid powertrain, delivering a balance of performance and efficiency
  • Accelerates from 0-100 km/h in just 7.9 seconds, providing responsive handling and engaging driving experience
  • 15.6-inch smart touchscreen with intelligent voice interaction system, offering intuitive operation and digital experience

S08 DM（7-Seat Urban Comfort SUV）

  • Length: 4,810 mm; Wheelbase: 2,820 mm; flexible 2+3+2 seat layout
  • 41 storage compartments in cabin, with maximum cargo capacity to 1,708 liters
  • Intelligent multi-mode cockpit system, with front-seat heat, vent & massage; equipped with 6.4L armrest refrigerator
  • Body structure made with 86% high-strength steel for enhanced safety

Both new models are well suited to the Egyptian market with their hybrid powertrain. In urban driving, the vehicles operate in electric mode, effectively reducing fuel consumption; while on longer and high-speed journeys, the fuel-powered system ensures uninterrupted travel.

Dual-track Strategy Accelerates SOUEAST's Growth in Egypt
Since entering the Egyptian market in July 2025 with four fuel-powered models, SOUEAST has rapidly established a strong presence through a clear product strategy and competitive offerings. It has risen to sixth place in Egypt's overall passenger vehicle market and fourth among Chinese brands in less than one year. Recently, SOUEAST was honored with the Special Excellence Award for the Best Launch of a New Brand, while the S05 has won the Best Chinese SUV in the Compact Size Category (2025–2026) at the prestigious Egypt Car of the Year (ECOTY) awards. These achievements highlight SOUEAST’s growing presence and product competitiveness in the Egyptian market.

With the launch of S06 DM and S08 DM, SOUEAST has established a comprehensive lineup in Egypt, spanning diverse segments and powertrain options. In the future, the brand will further expand its portfolio with sedans and additional new energy models, while accelerating local manufacturing to support its long-term growth in Africa.

For more information about SOUEAST, please visit:

Brand website:

www.soueast-motor.com

Facebook: Soueast Global  

Instagram: soueastglobal 

TikTok: soueastglobal 

Contact:

Weitong Liu
PR Manager

Email: [email protected]

Photos accompanying this announcement are available at:

https://www.globenewswire.com/NewsRoom/AttachmentNg/9f371e8d-2500-469b-a3eb-32e3e190c2d1

https://www.globenewswire.com/NewsRoom/AttachmentNg/1d5daa92-4a2e-4462-adc7-910245ff537a


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SOUEAST S08 DM Makes African Market Debut with Morocco Launch

CASABLANCA, Morocco, June 09, 2026 (GLOBE NEWSWIRE) — SOUEAST officially launched the S08 DM in Morocco. Positioned as a 7-Seat Urban Comfort SUV, the model debuted in the African market following its launches in the Middle East and Latin America. Over 500 guests attended the launch event, including media representatives, customers, and business partners. Maître Gims also attended the event as SOUEAST Morocco’s brand ambassador and delivered a live performance.

C-DM Hybrid Technology, Ready for Africa’s Roads

Africa is currently transitioning from traditional fuel-powered vehicles to new energy mobility. In this context, the S08 DM, equipped with C-DM high-efficiency hybrid technology, delivers exceptional practical value. It offers an NEDC combined driving range of over 1,300 km, helping reduce concerns about long-distance travel. In low-battery conditions, the vehicle consumes only 5.3 liters per 100 kilometers, significantly reducing operating costs and highlighting its economic advantages. Compared to single powertrain systems, this hybrid architecture provides greater flexibility in adapting to diverse scenarios, better meeting users’ varied driving needs.

Road conditions across Africa are highly varied and demanding. In cities, traffic is often heavy and stop-and-go. On the outskirts, gravel and unpaved roads are common, while mountain areas feature sharp turns and long climbs. These conditions require robust power delivery and precise handling. The S08 DM is powered by a 1.5TD + 1DHT Super Hybrid Powertrain, delivering a combined output of up to 255 kW for responsive urban driving. It also produces 3,750 N·m of wheel-end peak torque, improving hill-climbing ability and traction in challenging terrain. For stability and safety, the vehicle features a Bosch ESP system with a braking response time of just 150 ms, ensuring greater control in dynamic driving conditions.

7-Seater and V2L Power, Ideal for Family Outdoor Life

Family outings and weekend getaways become increasingly popular. Large interior space is therefore a top priority for many buyers. The SOUEAST S08 DM meets this demand with a 4,810 mm overall length and a 2,820 mm wheelbase, offers a three-row, seven-seat layout that provides generous space for passengers and luggage. For in-cabin convenience, it features a 6.4L armrest refrigerator. It is powered by an independent compressor and offers a wide temperature range from -6°C to 6°C and 35°C to 50°C. It can also cool from 30°C to 0°C in just 10 minutes, perfect for delivering refreshing beverages even in temperatures exceeding 40℃. Additionally, the S08 DM comes standard with a 3.3 kW V2L function, enabling users to easily power outdoor cooking, lighting, and entertainment system and offering a more convenient and flexible outdoor lifestyle.

SOUEAST Ranks No.3 Among Chinese Brands in Morocco

SOUEAST entered the Moroccan market in June 2025. Since then, it has introduced the S05, S06, S06 DM, S07, and S09. The lineup covers a wide range of urban family mobility needs under the brand philosophy “EASE YOUR LIFE.” The brand has quickly gained strong recognition in the local market. In the first quarter of this year, SOUEAST ranked Top 3 among Chinese automotive brands in Morocco. The S08 DM will also launch in Egypt and other African markets soon, further strengthening its presence in the region.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/67d9bcf7-e5d4-4e38-b43e-6d8aa5a9174d


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