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Sustainability necessary for the hotel industry

DUBAI, United Arab Emirates, Nov. 04, 2021 (GLOBE NEWSWIRE) — Barrows, the provider of hotel investment and advisory services for hotels in the Middle East and Africa is investing heavily in making the hotel industry more sustainable.

A location where many people come together are hotels and hotel resorts. It is not without reason that the hotel industry is known as a major consumer of energy and consumption of food and drinks. But also consider, for example, the disposal of waste. There is still a lot to gain and improve in the hotel industry. Barrows Hotel Enterprises focuses on making the industry more sustainable and takes this into account in the choice for construction and hotel operator.

Employees and hotel guests have an important role in sustainability. New processes are used by them every day. The social responsibility of the hotel operator is increasing and that is necessary according to Chairman Erwin Jager of Barrows Hotel Enterprises.

Hotel operators and investors fully support making the industry more sustainable. It's necessary, because one of the main drivers is the increased attention from the global society. “The hotel guest really pays attention to the sustainability of the hotels and we see that when they make a choice for the hotel booking,” said Erwin Jager of Barrows.

Hotel guests are also increasingly willing to pay more for the room and facilities if this benefits a more sustainable stay. The investment will therefore be able to be repaid sooner than was previously the case.

As a Hospitality Professional, we are closely involved in the triangle between developer, investor and hotel operator. We have developed a sustainable strategy that is easy to implement during the construction phase and that benefits the operational processes of the hotel operator. We really add value with these improvements even if the location is in Africa, Middle East or Asia.

Without a hotel operator there is no business model and therefore no cash flow. By focusing on sustainable elements that creates the link between building and company during the first phase, the company is much better able to meet the requirements of hotel guests when it comes to sustainable business processes.

“The use of an international quality mark therefore can give an enormous boost to the quality mark of the hotels and their management. Hotel guests really opt for this and are prepared to pay a higher room rate or an additional service charge”, said Erwin Jager of Barrows.

Barrows Hotel Enterprises internationally manages more than 10,000 hotel rooms in more than 10 countries. The company started in 2008 as a real estate investor in the residential market in Dubai. Since 2012, Barrows has changed its strategy and the company is fully focused on the fast–growing hotel industry in the Middle East and Africa.

For more information
media@barrowshotels.com

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Strong Growth Figures Hotel Industry good for investors

DUBAI, United Arab Emirates, Nov. 02, 2021 (GLOBE NEWSWIRE) — Barrows, the provider of hotel investment and advisory services for hotels in the Middle East, is very positive for the global hotel industry and sees huge opportunities for investors and developers.

Last year, the company noticed lower sales due to restrictions imposed by travel restrictions and declining demand for global hotel bookings. The turnover decline in hotel room sales was a fact, but the differences with the advisory branch of the company were very large. Never has the company managed to achieve such significant growth.

Many Hotels across the globe had massive problems and hired Barrows as their regular advisory partner. Today, the development of new hotels and the sales of hotel rooms are stronger than ever before. Investors are massively signing up for new hotel projects and they really come from all over the world.

The company expects strong growth in the hotel industry for the last quarter of this year and for 2022. "The economies are slowly closing, and world trade is returning back strongly," said Barrows Hotel Enterprises Chairman "" Erwin Jager. The market has been recovering for a few months now and hotels are opening their doors to the public again, which is giving a huge boost to employment.

Barrows Hotel Enterprises internationally manages more than 10,000 hotel rooms in more than 10 countries. The company started in 2008 as a real estate investor in the residential market in Dubai. Since 2012, Barrows has changed its strategy and the company is fully focused on the fast–growing hotel industry in the Middle East and Africa.

For more information
media@barrowshotels.com


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