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D’Addario Designates June 6, 2022, as #WorldStringChangeDay

FARMINGDALE, N.Y., June 01, 2022 (GLOBE NEWSWIRE) — D'Addario, the world's premier guitar string maker, is proud to announce the inaugural celebration of #WorldStringChangeDay on Monday, June 6, 2022.

As the world leader in guitar string innovation and quality, D'Addario is inviting musicians around the globe to celebrate the ritual and reward of caring for their instrument with a fresh set of strings.

"There's nothing better than the feel and tone of fresh strings," says acclaimed Brazilian Guitarist and Technician Lari Basilio. "It makes the playability smoother, the tone more vibrant, and inspires you again!"

Players on social media will be encouraged to show off how their instrument looks, plays, and sounds with fresh strings and dive into their own preferences and string–changing techniques.

Throughout the week leading up to #WorldStringChangeDay, Guitarists, Bassists, Ukulele, and Mandolin players across D'Addario's worldwide artist roster, like Herman Li, Evan Taucher, Lari Basilio, JB Brubaker, Casper Esman, Mark Tremonti, and more will be sharing content around the importance of changing strings and maintaining your instrument.

“D'Addario strings have always been my go–to,” says Grammy–Nominated guitarist Michael Kiwanuka. “There's just something about them that makes my guitar sound and feel the way it should. They're the first step to achieving a great tone. With a fresh set of strings, I'm always inspired to pick up my guitar and play.”

As part of the new holiday, D'Addario will be hosting a giveaway via social media where players can post a story of them changing their strings for a chance to win a set of strings of their choice.

Musicians are encouraged to post on their social media pages using #WorldStringChangeDay to be a part of the conversation and have a chance to have their posts shared by D'Addario & Co.

D'Addario's history of manufacturing guitar strings dates back to the 1600s in Salle, Italy. As part of their commitment to vertical integration, D'Addario manufactures more than 700,000 strings a day in Farmingdale, New York, made possible by their own in–house wire mill.

To learn more about how you can get involved, please visit: https://ddar.io/WSCD.PR

D'Addario & Company, Inc.

D'Addario is the world's largest manufacturer of musical instrument accessories, marketed under several product brands: D'Addario Fretted, D'Addario Orchestral, D'Addario Woodwinds, Promark Drumsticks, Evans Drumheads, and Puresound Snare Wires. A family–owned and operated business with roots dating back to the 17th century, D'Addario now has over 1,100 employees worldwide, and manufactures 95% of its products in the U.S. while utilizing Toyota's Lean manufacturing principles. D'Addario musical accessories are distributed in 120 countries, serve more than 3,300 U.S. retailers, all major e–commerce sites, and are the preferred choice of musicians worldwide such as, Keith Urban, Zac Brown, Brandi Carlile, Dave Matthews, Gary Clark Jr., Chris Thile, Ry Cooder, Joe Satriani, Julia Fischer, Anderson .Paak, Kacey Musgraves and more.

The D'Addario Foundation believes in the power of music to unlock creativity, boost self–confidence, and enhance academics. D'Addario also reinforces its role as a social and environmental leader with initiatives such as Playback and PlayPlantPreserve.

Media Contact – D'Addario & Co, Inc.
Natalie Morrison (natalie.morrison@daddario.com)
https://www.daddario.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/94e60972–3b85–46fd–aa13–11bf42c8927d


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New Guinness® World Record – World’s Biggest Bug Hotel

DUROR, Scotland, March 31, 2022 (GLOBE NEWSWIRE) — On Monday 28th March 2022, conservation company Highland Titles achieved a new GUINNESS WORLD RECORD for the world's biggest bug/insect hotel, which means Highland Titles are "Officially Amazing!"

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c6d0e716–dbd2–4737–934d–660fac898b70

The 199.9 cubic metre structure is located on the Highland Titles Nature Reserve at Duror in the Scottish Highlands and already houses a variety of species. It breaks the previous world record of 89.37 cubic metres, which was held by the Polish Association of Developers in Warsaw, Poland.

The world record–breaking bug hotel was made using felled sitka spruce from the nature reserve, masonry bricks, bamboo canes, wood chips, forest bark, wildflower seeds, clay pipes and strawberry netting.

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8f7ca5a3–5c5c–4d71–a475–daceb2ca6aff

"This record–breaking initiative is about the environmental message," says Douglas Wilson, CEO of Highland Titles. "We bought this land in 2006 when it was a poorly performing commercial forestry plantation of non–native Sitka Spruce.

"Like much of the Highlands, it was inappropriately planted in the late 1980s with no thought or consideration given to biodiversity. Using these same trees for something that puts nature first symbolises that the world has changed, and we hope our efforts will inspire others. We'd be delighted if someone beat our record in the future!"

Nature Reserve Manager, Stewart Borland, was part of a team of 7 who were involved in its construction which started in September 2021 and was completed in early March 2022. In addition to the environmental message, Mr Borland hopes that it encourages people to visit:

"In 2019, we had more than 10,000 visitors to the nature reserve from all over the world. The pandemic really put a dent in our visitor numbers, so we hope that this – together with the new track which is adored by cyclists – will encourage people to visit now that travel is opening up again. The more visitors we get, the more people can see the work that we're doing."

About Highland Titles

Highland Titles began in 2006 with a mission to conserve Scotland, one square foot at a time. The conservation project – now encompassing 5 nature reserves and over 800 acres of Scottish wilderness – is funded by selling gift–sized souvenir plots of land.

The Highland Titles community of souvenir plot owners are invited to style themselves as the Lords and Ladies of Glencoe. Over 300,000 plots of land have been sold to date.

The Highland Titles Nature Reserve near Glencoe is an official 4* tourist attraction and, according to Trip Advisor, one of the most popular nature reserves in the country.

Resources

For more information on the World's Biggest Bug Hotel, visit here

For more photographs or video content, please email support@highlandtitles.com with your email address, name and phone number

Contact

Douglas Wilson, CEO
douglas@highlandtitles.com


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