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Where Aesthetics Meets Technology — LEPAS Milan Public Days Define Elegant Mobility

WUHU, China, May 05, 2026 (GLOBE NEWSWIRE) — From April 20 to 26, LEPAS made a striking appearance in Milan under the theme “Here’s to Elegance,” marking its European regional brand debut. Following the European Regional Brand Technology Unveil on April 20, the six-day public exhibition (April 21–26) welcomed global visitors to an immersive brand experience that seamlessly blended aesthetics, technology, and lifestyle. Held during Milano Design Week, the showcase attracted designers, fashion insiders, and industry professionals, generating strong foot traffic and social engagement.

As a global design capital, Milan provided the ideal stage for LEPAS’s European debut. Located in Tortona, the core exhibition district of Milano Design Week, the LEPAS space featured a minimalist, contemporary design language, combining artistic ambiance with advanced technology to create a premium, immersive environment. Visitors experienced a multi-sensory journey that reflected the brand’s vision of elegant mobility.

LEPAS curated a refined on-site experience, including live string performances and harp recitals that enhanced the atmosphere with elegance and calm. In collaboration with De’Longhi, a dedicated coffee tasting area allowed guests to enjoy Italian coffee culture alongside the exhibition. Together, these elements expressed LEPAS’s vision of a composed, sophisticated lifestyle aligned with the expectations of a quality-driven global audience.

At the center of the exhibition, the LEPAS L6 — making its European debut — was presented alongside the flagship LEPAS L8. Both models embody the brand’s exploration of elegant mobility across different scenarios. The L6 integrates European minimalism with refined Eastern aesthetics through the “Leopard Aesthetics” design language. Its dynamic exterior lines and a wraparound smart cockpit with a “Skyline” theme and central waterfall display create a spacious, tranquil premium interior. Every detail reflects the expectations of European high-end users for both quality and lifestyle sophistication.

Built on the Intelligent LEX Platform, LEPAS brings its concept of “Elegant Technology” to life. With multi-power compatibility and adaptability to global markets, the platform transforms advanced new energy and intelligent technologies into a smooth, quiet, and refined driving experience — making technology a natural extension of everyday life.

Visitors from around the world experienced the brand firsthand, noting that LEPAS redefines traditional perceptions of new energy vehicles by balancing elegant design with advanced technology. European fashion influencers and automotive KOLs widely attended the event, reinforcing the brand’s resonance with the premium market.

As a global new energy brand under Chery Group, LEPAS continues to expand its presence in Europe. The flagship LEPAS L8 has been showcased at the Turin Auto Show and participated in media test drives in markets such as Spain. At Auto China 2026, LEPAS also unveiled its global NEV strategy and product lineup, including the LEPAS L6 EV, LEPAS L4 EV, and LEPAS L6 PHEV, alongside its Global Partner Conference to strengthen international collaboration.

Starting from Milan, LEPAS will continue to use design as its language and technology as its foundation, delivering refined new energy mobility solutions for global users.

Chery Group
Peiwen Tan
Email: [email protected]
Website: lepasinternational.com
Dateline: Wuhu

Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/0caa113a-998f-426a-b293-d3c79627c028
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Auto China 2026: LEPAS Unveils NEV Portfolio, Kicking Off Its “Year of Delivery”

WUHU, China, May 05, 2026 (GLOBE NEWSWIRE) — On April 24, Auto China 2026 officially opened. Positioned at the forefront of global mobility, Chery Group’s booth welcomed more than 4,000 guests from over 100 countries, setting new records for scale and participation.

On this global stage, LEPAS, Chery Group’s all-new premium NEV brand, made its premiere under the theme “Elegance Moves the World”. The brand unveiled its NEV strategy and introduced its product portfolio, including the LEPAS L6 EV, LEPAS L4 EV, and LEPAS L6 PHEV—marking the launch of its “Year of Delivery” across brand, product, and global network.

At the press conference, Yin Tongyue, Chairman of Chery Automobile Co., Ltd., emphasized long-term vision, world-class quality, and global partnership.

Zhang Guibing, Executive Vice President of Chery Auto and President of Chery International, highlighted that participation of over 4,000 partners reflects global trust and will continue to drive smarter, greener mobility worldwide.

As the NEV market shifts to value-driven growth, users seek more refined, human-centered experiences. LEPAS responds as the Preferred Brand for Elegant Mobility Life, elevating NEV from a technology race to a lifestyle choice—turning every journey into a confident, effortless experience.

Zhai Xiaobing, CEO of LEPAS, noted mobility should be easier, technology more intuitive, and life more relaxed. Backed by Chery’s global R&D network, LEPAS is built on three pillars—Leopard Aesthetics, Exquisite Space, and Elegant Technology—bringing “elegance” into a tangible, user-focused experience.

Built on the LEX intelligent NEV platform, LEPAS has developed a structured portfolio centered on the L4, L6, and L8. At Auto China 2026, three models were introduced to meet diverse needs—from urban commuting to long-distance travel.

The LEPAS L6 EV is designed for urban mobility, featuring a low, wide stance, signature lighting, and technologies including VPD, H-NOA, Bosch IPB 2.0, and an AI Agent. Its cockpit integrates ambient lighting, fragrance, and drive modes to create a responsive, comfortable environment.

The LEPAS L4 EV targets urban use with dynamic styling, 160kW power, multi-link suspension, and 21 ADAS and connectivity features. With a 500 km-class range and fast charging, it balances daily commuting with weekend travel.

The LEPAS L6 PHEV offers versatility for city and long-distance driving, combining extended range with the brand’s design language and platform tuning. It delivers an “anxiety-free” driving experience and will begin global validation through the LEPAS Global Journey of Elegant Driving.

Together, these models reflect LEPAS’s philosophy: “Good-looking, Fun, Practical, and Enjoyable.” The brand plans to launch 10 NEV models over the next three years.

Five days before the show, LEPAS made its European debut at Milan Design Week. From April 26 to 28, the LEPAS Global Partner Conference will further accelerate its Year of Delivery.

From brand vision to global rollout, LEPAS demonstrates that elegance is more than a concept—it’s a mobility experience users can truly feel and choose.

Chery Group
Peiwen Tan
Email: [email protected]
Website: lepasinternational.com
City: Wu Hu

Photos accompanying this announcement are available at

https://www.globenewswire.com/NewsRoom/AttachmentNg/ce2c94c8-427c-4807-8eb0-c5dc6625090d

https://www.globenewswire.com/NewsRoom/AttachmentNg/e6d9d8d5-f1b5-4600-a92c-28a7c544251d

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https://www.globenewswire.com/NewsRoom/AttachmentNg/14122a56-ca16-4d7a-a2dd-4eff0527598b

https://www.globenewswire.com/NewsRoom/AttachmentNg/3f25d92d-3878-461b-a2f1-15c99a86573d


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