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LinkedIn is the #2 most-cited source in AI answers, new Meltwater report finds

SAN FRANCISCO, May 12, 2026 (GLOBE NEWSWIRE) — Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today released new research showing LinkedIn is the #2 most cited source by AI models, second only to YouTube. An analysis of 9.5 million AI citations across 16 B2B categories using Meltwater’s GenAI Lens reveals the content that AI platforms prioritize, and why authentic, expert-driven content is emerging as a critical driver of B2B brand visibility.

How AI is changing the way information is found

AI tools like ChatGPT, Claude and Microsoft Copilot are fundamentally changing how people search for and consume information. When people turn to AI assistants for recommendations, research, or decision-making, the brands and products highlighted – or omitted – directly influence awareness, reputation, and buying behavior. In fact, research from 6sense shows that 94% of B2B buyers use LLMs during their buying process.

As AI becomes a primary source of information, optimizing for visibility inside AI-generated answers is no longer optional. For B2B brands who want to stay top of mind for buyers, Meltwater’s research underscores why LinkedIn is critical to a brand being discoverable in AI search.

What content AI models prioritize and cite

This research breaks down the specific signals and content types on LinkedIn that influence what AI models choose to cite. Several key patterns emerged, including:

  • Individual voices drive the majority of visibility. Approximately 75% of LinkedIn citations came from individual member profiles and 25% come from Company Pages. While individual member content tends to get cited more often, balancing individual and corporate content remains important.
  • Structured content performs best. The most frequently cited LinkedIn content, including articles and posts, consistently feature clear formatting (bullet points, numbered lists), strong headings, named entities, and quantitative data.
  • AI rewards relevance over reach. More than half of citations (51%) came from members with less than 10k followers, showing that AI models prioritize clarity, expertise, and usefulness over popularity alone.
  • LinkedIn dominates Tech, Professional Services, FinTech and Marketing. The platform performs especially well where questions are professional, technical, or decision-driven, ranking LinkedIn in the top 5 in citations for B2B searches across key industries, including Technology & SaaS, Consulting & Professional Services, Financial Services & FinTech, Marketing & Advertising, and HR & Talent.
  • Third-party and user-generated content have an edge. Platforms like LinkedIn, Reddit, and YouTube account for 47.5% of AI citations, compared to 15% from peer review sites and 18.7% from company websites.

“For the last twenty years, the job of a brand was to be discoverable. In an AI-first world, the job is to be the answer. LLMs are now the first stop for decisions that used to take hours of research – and if your brand isn’t being cited, you’re not in the consideration set,” said Chris Hackney, Chief Product Officer at Meltwater. “What this data makes clear is that AI models aren’t looking for the loudest voice in the room – they’re looking for the most credible voice. Organizations that are discoverable in reputable earned media, credible with structured, factual content, and consistent with the channels they engage on, are the ones that will show up when decisions are being made.”

“Product and brand discovery doesn’t happen in stages anymore – it starts with a question and ends with an AI assistant’s answer,” said Davang Shah, Vice President of Marketing at LinkedIn. “If your brand isn’t showing up in LLMs, you’re not just missing awareness, you’re missing the moment of decision. That’s why being discoverable, credible and consistently cited isn’t a nice-to-have, it’s what defines your buyability and determines whether your products or solutions get considered and ultimately get bought.”

To read the full report, visit: https://www.meltwater.com/en/resources/linkedin-gen-ai-visibility-report

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead. Meltwater: Intelligence you can act on.
Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9718190)

Meltwater Unveils Mid-Year Release, Delivering Actionable Intelligence Across Media, Social and AI Signals

SAN FRANCISCO, May 05, 2026 (GLOBE NEWSWIRE) — Meltwater, the global leader in actionable intelligence for PR, Communications and Marketing teams, today announced its 2026 Mid-Year Product Release, designed to empower organizations to move beyond monitoring to uncover critical signals, identify emerging risks and opportunities, and act with speed and confidence.

For years, teams focused on monitoring coverage, tracking social, and measuring activity. But that’s no longer enough.

Conversations now extend far beyond traditional channels, move quicker than ever, and are shaped by journalists, creators, consumers, and increasingly, AI assistants that shape public perception at scale. The result is a more complex and distributed information environment, where teams need one view of signals across channels to spot opportunities and act quickly.

Meltwater’s 2026 Mid-Year Release addresses this shift, transforming fragmented media, social, and AI signals into clear, actionable intelligence that teams can use to make faster, more confident decisions.

“We’re entering a new era of narrative intelligence that requires all of us to understand and act at the speed with which online narratives develop,” said Chris Hackney, Chief Product Officer at Meltwater. “This release is designed to help teams move from monitoring to discovery to action, faster than ever before.”

What’s new in the 2026 Mid-Year Release?

Take control of your AI presence with GenAI Lens

Meltwater’s GenAI Lens was launched in 2025 as an industry-first solution for organizations to understand how their company and products are mentioned across major LLMs. Now, new AI-powered reporting and recommendations in GenAI Lens give teams even more power in actively shaping how their brand appears in AI answers.

Enhancements to GenAI Lens include:

  • AI-Powered Recommendations with clear suggestions on how to improve visibility and positioning in LLM responses.
  • LLM-Generated Reporting for branded, executive-ready summaries that are ready in minutes.

Mira: Your AI Teammate, working everywhere you are

Meltwater’s AI assistant, Mira, has handled more than 1.3 million prompts for Meltwater customers to date, seamlessly completing media briefs, analyzing coverage, building reports, and more. With this release, Mira is now embedded across every step of media, social, and consumer intelligence workflows and directly integrated into the tools you already work in.

Key updates include:

  • Mira Agent for Slack, bringing the full power of Mira directly into Slack.
  • Mira Mobile, bringing real-time insights and summaries to mobile, for on-the-go intelligence and faster decision-making.
  • Automated Dashboard Creation & Insight Explanation enhancements bring full dashboards into Mira, eliminating the need to navigate to another tab or assemble anything manually, with clear explanations of dashboard data that mean you can understand changes quickly without manual analysis.

These updates transform AI from a tool into a true teammate, accelerating speed to insight and enabling teams to do more every day.

Deeper Intelligence with Trends Center, Expanded Data Coverage and Speech-to-Text Analysis

Understanding today’s narrative requires more data coverage, especially as conversations expand across formats like video and audio. Building on the most comprehensive data set in the market, Meltwater is investing in further expanded data and richer insights, so that teams can uncover more signals and turn complex conversations into actionable intelligence.

Enhancements include:

  • Expanded Trends Center Coverage across X, Instagram, News, and Facebook to spot emerging trends sooner and take action.
  • New Data Sources, including YouTube channel-level insights and Substack content, to capture more of the conversation than ever before.
  • Speech-to-Text Analysis, unlocking hidden insights from video and turning spoken content from platforms like Instagram and TikTok into searchable, measurable data.

AI-Enhanced Media Relations

In today’s landscape, reaching the right voices is more critical than reaching the most voices. New AI-powered updates help teams build stronger, more effective relationships with the voices shaping public perception.

New capabilities across media relations include:

  • Journalist Relevance Matching to identify the best-fit contacts faster. Journalist profiles now include a relevance label based on recent coverage and your story themes and outreach goals.
  • AI-Powered Pitch Personalization, generating tailored journalist outreach based on what they are actively covering and recent engagement.

“The challenge isn’t access to data, it’s making sense of it fast enough to act,” said Aditya Jami, Chief Technology Officer at Meltwater. “AI only delivers value when it’s embedded into day-to-day workflows and decision-making. This release brings intelligence directly into our customers’ workflows so teams can move from fragmented analysis to clear understanding and action.”

To learn more about Meltwater’s Mid-Year Release, visit meltwater.com.

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater is the global leader in actionable intelligence for PR, Communications, and Marketing teams. By analyzing 1.3 billion pieces of content daily, Meltwater transforms media, social, and AI signals into intelligence that leaders rely on to make faster, more confident decisions. With 27,000 customers worldwide, Meltwater is the intelligence platform global brands trust to stay ahead. Learn more at meltwater.com.

Meltwater: Intelligence you can act on.


GLOBENEWSWIRE (Distribution ID 9713241)