[INVNT GROUP]™ And World Air League® Partner On World-First Cultural, Sports And Entertainment Event, World Sky Race®

NEW YORK, NEW YORK, Oct. 19, 2020 (GLOBE NEWSWIRE) — [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT has entered into a strategic partnership with World Air League to launch World Sky Race, a world–first international race of airships for consumers, brands and countries that will fly over a live audience of more than two billion.

Launching in London in September 2023 and culminating in Paris in May 2024, the triennial World Sky Race will see up to 20 airships "" which use 75% less fuel than aeroplanes and do not require roads, harbours, railroads or runways "" embark on an around–the–world expedition, landing at 17 iconic destination cities along the way.

The race will commence with an opening ceremony in London, followed by fly–overs and stops in Berlin, Rome, Cairo, Riyadh, Abu Dhabi and Dubai, New Delhi and Mumbai, Burma, Singapore, Bangkok, Tokyo, San Francisco, Los Angeles, Houston, New York, and finally, Paris.

Educational and VIP hospitality events will be held in each of these locations, where revellers will be immersed in race fun and festivities, meet the race teams, and more. In Paris, the final grand stage for centering the world's attention, the event will culminate with a triumphful celebratory closing ceremony, where the historic winning airship team with the fastest cumulative time will be awarded a $5 million cash prize.

[INVNT GROUP] is working with World Air League to raise awareness and build custom sponsor partnerships for the race. Its four brands "" Folk Hero, Meaning, HEV' and INVNT are providing a combination of strategy, content, logistics and production support.

Don R Hartsell", Commissioner "and Managing Director, World Air League said: “The World Sky Race is a race for the planet. It is a race for humanity. The Race will bring fans from all over the world together to engage in socially connected cultural, sporting and entertainment experiences unlike any other. Moving beyond the global distress of today that has changed and locked down lives everywhere, the World Sky Race will give people around the world a reason to go outside and LOOK–UP!

“We're thrilled to be working with [INVNT GROUP] to not only ensure this world–first race of airships is amplified and runs smoothly, but that it unites people around the globe and from all walks of life as we come together to watch each leg and the events that follow. The momentous closing celebrations in Paris, the City of Lights, will actually mark a new beginning for the world, a lighted path, a lighter–than–air path to a greener future.”

Scott Cullather, President & CEO at [INVNT GROUP] added: “When Don shared his vision, he had us at “World Sky Race” because it is a completely new and unique concept, one that pushes the boundaries and compels audiences around the world, whether witnessing the race physically or virtually, to stop and watch the action as it unfolds.

“[INVNT GROUP] and World Air League are the perfect partners, because we're both global, passionate about doing things differently, about doing good work, and about doing work that does good. We look forward to working with Don and the team ongoing to bring this incredibly exciting event to life, from the initial conception phase right through to the closing ceremonies and beyond.”


About World Air League and The World Sky Race
The mission and vision of the World Air League is to promote the advancement of lighter–than–air aviation for a sustainable future. The World Air League is creating the World Sky Race as an epic challenge to inspire inventors to invent and adventurers to compete. For strategic impact and purpose, the World Air League in embedding the World Sky Race to be included in the global educational system to provide the world's next generation with a path to explore with their destination an alternate greener, cleaner future. Do you want to know more? www.worldskyrace.com/

[INVNT GROUP], with offices in New York, London, Sydney, Detroit, San Francisco, Washington D.C., Stockholm and Singapore, was established in 2020 with a vision to provide consistent, meaningful, well–articulated BrandStory across all platforms. Headed up by President and CEO, Scott Cullather, [INVNT GROUP], THE GLOBAL BRANDSTORY PROJECT represents a growing portfolio of complementary disciplines designed to help forward–thinking organizations everywhere, impact the audiences that matter, anywhere. The GROUP consists of modern brand strategy firm, Folk Hero; creative–led culture consultancy, Meaning; branded content studio and content marketing agency, HEV', and the global live brand storytelling agency, INVNT. For more information about [INVNT GROUP] visit: www.invntgroup.com/


Why Food System Transformation Needs Water

A farmer with his young turmeric crops in Tamil Nadu, India. Credit: Hamish John Appleby / IWMI

By Dr. Mark Smith
COLOMBO, Sri Lanka, Oct 19 2020 – The impact of Covid-19 on supply chains and food security has dealt a blow to the already faltering global development ambition of ending hunger.

More than ever, as the global population continues growing, we need to find a way to produce sufficient nutritious food for all. But with the world suffering from degraded ecosystems and facing climate change, the question is how?

Water is a critical component of food systems, from production through to consumption. And, with food security and the health of both people and ecosystems each dependent on water, our future food systems must be underpinned by a ‘systems-based’ approach to water management too.

What would a future food system that safeguards the world’s water systems and services look like? During production, farmers would withdraw less water from nature than at present but successfully produce more food with it.

They would focus their efforts in locations that have sufficient water resources to bear the burden. And the water that drains from their fields would be less polluted, because they would use fewer fertilizers and pesticides, and apply those they do need safely.

On the consumption side, everyone would have access to safely managed drinking water and sanitation services, helping them to live healthier lives and suffer less from water-borne diseases, to benefit from the nutritious food they eat, and to prosper.

Thus, the human right to water supply and sanitation is integral to successful food systems too.

How do we arrive at this future scenario? What will it take to transform food and water systems in this way? Enhancing production from the water used in agriculture – even by a small amount – could significantly alleviate water stress if water savings are available for use in other sectors or returned to nature.

Reliable data is critical: it can show how much water is available, where that water is being used, and if water productivity is low or high. And many innovative approaches and technologies are being developed that can assist farmers to grow more food with less water and fewer chemicals.

Delivering water for hygiene and sanitation (WASH), while meeting the needs of agriculture and other uses, demands careful management and collaboration between WASH providers, and other water and environmental agencies.

The ‘Multiple Use Water Services’ approach, rolled out by IWMI in more than 30 countries, exemplifies the kind of joined-up effort that is required. MUS systems are designed from the outset to provide water for diverse uses from fishing to cooking and can help communities to allocate water resources more effectively and equitably.

Taking a water-systems approach will also help us to manage risks from water-related disasters, such as floods and droughts, and build resilience to climate change.

This might involve extending irrigation to rainfed farmers to help them overcome dry spells, providing smallholders with drought- or moisture-tolerant seeds so they can maintain a good yield even when a season delivers unseasonably dry- or wet conditions, or using insurance to transfer risk in the case of an extreme weather event.

Our work in India and Bangladesh shows that taking such measures can help farmers overcome climate shocks and quickly return to producing food.

Around the world, farms of less than two hectares account for 28–31% of global crop production. We have to ensure that the poorest in society are not left behind, and that women farmers or tenant smallholders without land and water rights of their own benefit too. Women alone make up 43 per cent of the agricultural labor force globally and in developing countries.

Transforming food systems calls for collaboration between a wide range of actors, working at scales from farmer’s fields to global initiatives. We must not forget, for example, the energy sector that is involved in powering irrigation or the finance providers needed to help farmers buy seed or insure their crops against floods.

And with food production connecting people, nature and economy in complex ways, we must be mindful of trade-offs when adopting particular strategies.

Ultimately, we need to address weak and fragmented governance within water management. This is because institutions that can accelerate water productivity gains in agriculture, deliver safe water to people, reduce risks from floods and droughts, and sustainably manage water-rich ecosystems, are fundamental to successfully changing food systems for the better.

Ensuring our future global population is well-nourished calls for action on food production, climate change, health and biodiversity loss – and water flows through them all.


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