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Meltwater Debuts Industry-First GenAI Lens, Unlocking Enhanced Brand Insights

SAN FRANCISCO, July 29, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, today announces the launch of GenAI Lens, an industry–first, groundbreaking tool that gives companies unprecedented visibility into how their brand, competitors and industry are discussed across all major AI Assistants and LLMs (Large Language Models) including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.

Marketing, Comms, and PR professionals face a growing challenge with more channels to manage and even more to monitor. As generative AI becomes a driving force behind content creation and news cycles, teams need complete visibility into not just what is said, but how it's being shaped by LLMs.

A March 2025 report from Gartner forecasts that by 2026, around 30% of brand perception will have been shaped by generative AI content rather than by traditional media sources such as social media, news outlets, and online reviews. As AI increasingly shapes public perception, it's critical for brands to understand how they appear in this LLM–generated content. Until now, brands have lacked visibility into how they’re represented across GenAI, opening the door to misinformation, outdated content, and missed opportunities to strengthen brand presence.

Meltwater's GenAI Lens solution monitors and analyzes responses from GenAI tools, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek, offering transparency into what’s being said and where the underlying LLMs are sourcing their information. Users can track brand, product, or competitor mentions across more than 90% of LLMs, offering a 360–degree–view of how their brand is represented alongside news and social data.

Key benefits of Meltwater’s GenAI Lens include:

  • Increased Brand Visibility in AI Environments: Understand how your brand is represented, with aggregated results across major LLMs, filling a critical blind spot as AI becomes a primary source of information for consumers and media.
  • Faster Detection of Reputational Risks: Identify early signs of misinformation, negative sentiment, or misleading narratives, giving your team time to respond before issues escalate.
  • Smarter Communications Strategy: Use trend and emotion analysis from AI search outputs to shape smarter PR, brand, and content strategies based on how audiences are engaging with generative AI.
  • Competitive & Market Intelligence: Monitor how competitors are portrayed and uncover competitive opportunities, industry trends or emerging topics, helping you stay ahead of the narrative and refine positioning.
  • At–a–Glance Insights: Access advanced visualizations that show brand sentiment, emotion, key phrases, people, products and things mentioned, alongside citations.
  • Reduced Time to Insight: Customize built–in prompt templates to launch targeted monitoring in minutes.

“The way people look for and understand information has shifted fundamentally. Visits to AI chatbots grew nearly 81% in the last year alone, signaling these tools are becoming a primary source of discovery,” said Chris Hackney, Chief Product Officer at Meltwater. “Meltwater’s latest solution empowers PR, marketing, and communications professionals to proactively monitor, analyze, and respond to narratives emerging from powerful AI engines like Perplexity, ChatGPT, and Gemini. By surfacing real–time insights on trending topics, sentiment shifts, and new opportunities, we’re giving our clients a strategic advantage, enabling them to protect their brand reputation, craft smarter communication strategies, and move at the speed of AI–driven conversations.”

As a global leader in listening and monitoring, Meltwater is committed to growing source models, deepening analytics and maintaining comprehensive coverage as new LLMs emerge in this dynamic field.

Learn more about Meltwater’s GenAI Lens solution, here.

For more information, please contact:
Kelly Costello
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


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Meltwater wins six Comparably Awards, including Best Career Growth and Best Leadership Teams

SAN FRANCISCO, June 17, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social, and consumer intelligence, has been recognized with six Comparably Awards in 2025, underscoring the company’s continued momentum and its commitment to building a high–performing, people–first culture.

Based entirely on anonymous employee feedback across 20 core culture metrics – including leadership, career development, and work–life balance – Meltwater was recognized with the following awards:

  • Best Career Growth
  • Best Leadership Teams
  • Best Engineering Teams
  • Best HR Teams
  • Best Product & Design Teams
  • Best Sales Teams

“We’re honored to be recognized across so many categories by Comparably, and especially proud that these awards are based on employee feedback,” said John Box, CEO of Meltwater. “These recognitions reflect the culture our employees have built, one defined by innovation, inclusion, and the belief that we grow together by supporting one another and building best–in–class solutions for our customers.”

Meltwater earned Best Career Growth recognition for its ongoing investment in employee growth through international opportunities, leadership training, and learning and development across the business. Meltwater was also recognized among the Best Leadership Teams, highlighting the strength, transparency, and vision of its global leaders – all key traits that create an environment where employees are empowered to make an impact and grow their careers.

Meltwater’s recognition among top global companies affirms its belief in the potential of its people, ideas, and technologies. With a team of over 2,200 employees in 50 locations across 25 countries, Meltwater continues to build a workplace where everyone can learn, belong, and unlock new heights in their careers.

In previous years, Meltwater has been recognized for Best Company for Career Growth, Best CEOs for Women, Best Company Culture, and Best Global Culture. The company continues to hire for a wide range of roles globally. To learn more about open positions, please visit meltwater.com/careers.

For more information, please contact:
Stacy Slayden
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,200 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


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