You are here: Home » Archives for Meltwater

Reese Witherspoon to keynote Meltwater Summit 2025 with dynamic speaker lineup

SAN FRANCISCO, March 25, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today announced a lineup of industry–leading speakers for Meltwater Summit 2025. Set against the backdrop of Times Square in New York City, the event returns for its third year on May 6–7 and will be headlined by Reese Witherspoon as the celebrity keynote speaker.

Award–winning actress, producer, entrepreneur, and bestselling author, Witherspoon has mastered the art of storytelling across film, media, and business—turning her passion for authentic narratives into globally recognized brands like Hello Sunshine, Draper James, and Reese’s Book Club. At Meltwater Summit, she’ll share insights on driving impact through storytelling, building meaningful connections through social platforms, developing cohesive multi–channel brand strategies, and scaling women–centric businesses. Her experience embodies this year’s Summit theme, Insights to Impact, offering attendees a unique perspective on transforming data into stories that foster lasting consumer relationships.

Meltwater Summit is a premier two–day event for PR and marketing professionals eager to transform data and insights into impactful strategies. Building on past success with keynote speakers like Ryan Reynolds, Bethenny Frankel and Trevor Noah, Witherspoon will headline this year’s conference that features a diverse lineup of industry leaders from the world’s top brands. Sessions will explore topics such as building brand resilience in a disinformation–driven world, breaking through in today’s crowded media landscape, tapping into social listening for trend forecasting, and mastering AI for PR and Marketing.

Featured speakers at Meltwater Summit 2025 include:

  • Barbara Peng, CEO, Business Insider
  • Sona Iliffe–Moon, Chief Communications Officer, Yahoo
  • Sawyer Hemsley, Co–Founder & Chief Brand Officer, Crumbl
  • Melissa Layton, Vice President, Global Communications, Crocs, Inc.
  • Stephanie Cohen Glass, Director of Corporate Communications, Microsoft
  • Vanessa Mbonu, Vice President of Marketing, NAACP
  • Narek Garit, Global Measurement & Analysis Lead, Heineken
  • Temeka Easter Rice, Head of Social Media, Vanguard
  • John Box, CEO, Meltwater

“Our vision for Meltwater Summit is to build a vibrant community of PR, Comms and Marketing professionals where they can engage in meaningful conversations and share innovative strategies that address the challenges they face every day,” said Jenny Force, Global VP of Demand Generation, Meltwater. “By bringing together the brightest minds in our industry, we’re creating a space for experts to share their knowledge and drive real impact. We are thrilled to have Reese Witherspoon join us, as she exemplifies the transformative power of storytelling and brand authenticity in today’s market.”

Learn more about Meltwater Summit 2025, the agenda, featured speakers, and registration information here: https://www.meltwater.com/en/summit/2025#register

For more information, please contact:
Kelly Costello
Corporate Communications Director
[email protected]

About Meltwater
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.


GLOBENEWSWIRE (Distribution ID 9410126)

Meltwater and NICE partner to bring real-time social Intelligence to customer service

SAN FRANCISCO, March 12, 2025 (GLOBE NEWSWIRE) — Meltwater, a global leader in media, social and consumer intelligence, today announces a new collaboration with NICE, the world’s leading AI platform for customer service, bringing Meltwater insights to the Contact Center as a Service (CCaaS) market for the first time. Together, Meltwater and NICE will empower enterprises to engage with customers in real time through social media channels to enhance customer interactions, streamline operations, make data–backed decisions and optimize strategies that boost customer satisfaction.

A leader in AI–powered customer service software, NICE supports enterprise organizations around the world with its CXone Mpower platform. With Meltwater social insights available in CXone Mpower, NICE customers can utilize social media as a customer care channel. Social media has long been a key channel for customer service, yet many contact centers lack the necessary tools to efficiently analyze social media interactions. The mountain of end–user data is growing and businesses need solutions to help them make sense of it all. 

This new integration unlocks the power of Meltwater’s social intelligence for customer service, processing more than 3 billion social engagements each day. Meltwater’s AI–powered solutions then transform this data into actionable insights allowing teams to respond to cases in real time, reach unserved demographics, meet service–level objectives, and enhance the customer experience.

Key benefits of the integration include: 

  • World class listening and filtering capabilities with the ability to search and analyze social content from Meltwater's industry–leading, comprehensive dataset.
  • Advanced keyword filtering to surface the most relevant and actionable social media conversations and analyze customer sentiment, engagement, trending themes, consumer behavior, response times, and more. 
  • A unified task queue, with messages in a single, centralized location, making it easier to manage multiple interactions simultaneously while improving resolution times. 
  • Ability to respond to customer issues in real time, either in social channels or direct messages.

“We’re excited to partner with NICE which signifies a pivotal moment for Meltwater as we enter the CCaaS market,” said Doug Balut, Senior Vice President of Global Alliances and Partnerships at Meltwater. “Many contact center support teams lack access to real–time social data, leaving customers’ questions and concerns unanswered. With this integration, we’re empowering brands with the insights they need to understand customer sentiment, anticipate issues, and respond with agility, ultimately enhancing the customer experience.”

“Social media is a critical customer service channel. By integrating Meltwater’s social intelligence into CXone Mpower, we’re enabling enterprises to turn social interactions into meaningful customer engagements while driving efficiency and business impact,” said Barry Cooper, President, CX Division, NICE. “This integration reinforces NICE’s commitment to our open platform and strategic partnerships, enabling organizations to leverage leading capabilities across the ecosystem to deliver proactive, personalized experiences powered by AI.”

For more information, please contact:

Stacy Slayden
[email protected]

Christopher Irwin–Dudek, +1 201 561 4442, [email protected], ET

About Meltwater 
Meltwater empowers companies with solutions that span media, social and consumer intelligence. By analyzing ~1 billion pieces of content daily and transforming them into vital insights, Meltwater unlocks the competitive edge to drive results. With 27,000 global customers, 50 offices across six continents, and 2,300 employees, Meltwater is the industry partner for global brands making an impact. Learn more at meltwater.com.

About NICE

With NICE (Nasdaq: NICE), it’s never been easier for organizations of all sizes around the globe to create extraordinary customer experiences while meeting key business metrics. Featuring the world’s #1 cloud native customer experience platform, CXone, NICE is a worldwide leader in AI–powered self–service and agent–assisted CX software for the contact center – and beyond. Over 25,000 organizations in more than 150 countries, including over 85 of the Fortune 100 companies, partner with NICE to transform – and elevate – every customer interaction. www.nice.com


GLOBENEWSWIRE (Distribution ID 9393057)