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Seed of collaboration ties Linyi, West Africa

ACCRA, Ghana, Nov. 24, 2025 (GLOBE NEWSWIRE) — Linyi Trade City from East China's Shandong province hosted a quality product expo in Ghana in early November, sowing the seeds of win–win collaboration and paving the way for Linyi's expansion in the West Africa market.

The expo has attracted thousands of professional African buyers for future development, with agreements signed with five Ghanaian enterprises on–site, reaching an intended amount of 16.8 million yuan ($2.36 million).

Covering a 3,000–square–meter exhibition area, the event featured an assortment of building materials from Linyi, Shandong province, including hardware and machinery, plastic products, chemical products, building materials, and decoration materials, which cater to the needs of Ghanaian markets. In addition, due to their high quality and affordable prices, these Linyi products also attracted buyers from Ghana's neighboring countries.

Moreover, “Linyi manufacturing” helped fill the gap in the local market. “Currently, Ghana does not have efficient chemical products. Our products can significantly enhance efficiency in fields such as oil drilling, and the customers are extremely interested,” said Guo Jingwei, general manager of Shandong Weihong Trade and Economic Co Ltd, who reached a cooperation agreement with the Ghanaian oil company on the spot at the exhibition. The oil company plans to come to China for on–site investigations and discuss further cooperation.

The success of the exhibition was just the beginning. To gain a deeper understanding of the market, the Linyi merchant delegation delved into the commercial hub and industrial heartland of Accra. In Tema, Ghana's most important industrial port city, modern industrial parks and convenient logistics conditions signaled immense potential for establishing overseas warehouses, integrating supply chains, and even direct investment.

After touring the Linyi–invested Jinyi Industrial Park, a production and trade integrated zone in Ghana, the delegation's confidence in Linyi businesses expanding into West Africa was further solidified.

“I want to tell Linyi that Accra is seeking investment, collaboration, and a strong partnership,” said Ziyad Musah, presiding member of the Accra Metropolitan Assembly, who offered a warm welcome to Linyi for bringing in more quality products and forging partnerships with local markets.

Accra is ready to partner and collaborate with Linyi enterprises and will give assistance to help Linyi expand markets in the city, he added.


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Linyi products cultivate foundations for China-Africa trade hub in Angola

LINYI, China, July 09, 2025 (GLOBE NEWSWIRE) — From July 4 to 6, the Linyi Trade City (Angola) High–Quality Products Fair 2025 took center stage at the Angola International Real Estate Trade Fair (FINI 2025).

This marked another large–scale appearance of Linyi, a renowned Chinese manufacturing hub, in Africa. The fair attracted over 400 domestic and international companies, creating a comprehensive ecosystem of industries along various supply chains. Over 200 Linyi enterprises showcased more than 1,000 high–quality products, including building materials and hardware, highlighting the city's manufacturing prowess.

Delegations from Angola, Portugal, the Democratic Republic of Congo, Zambia, and other countries visited the event. This high level of participation underscores the growing demand for Linyi's products in Africa.

Linyi's participation was a significant milestone for the city's export sector. The enterprises not only exhibited their products but also set up overseas warehouses in Angola to make it easier for African customers to purchase goods. This move is expected to streamline supply chains and reduce procurement costs for local buyers.

Three key strategic outcomes emerged from the fair. First, it addressed the pain points of cross–border procurement and reshaped the African procurement model. Second, it enabled Angolan buyers to connect directly with the overseas warehouse system, eliminating the need for transnational travel. Third, it ensured source price transparency, synchronizing the quality and pricing of Linyi's products with clear price differences.

Chinese Ambassador to Angola Zhang Bin emphasized that China is Angola's steadfast economic partner. He highlighted the importance of the fair in deepening Sino–Angolan economic and trade cooperation.

“In the future, the Chinese side will continue to support Angola's economic diversification and industrialization and work to build a more resilient bilateral cooperation system. The Chinese Embassy in Angola will continue to create a more favorable environment for enterprise cooperation,” said Zhang.

Carlos Alberto Gregorio dos Santos, Angola's minister of public works, urban planning and housing, highly appraised the fair's role in promoting Angola's industry, real estate, and trade development.

Held against the backdrop of an accelerating adjustment in the global trade environment, where traditional models are in urgent need of breakthroughs, the fair is an exploration in line with this trend. By building an efficient docking platform, it not only injects practical value into the Angolan market but also paves new ways for China–Africa economic and trade cooperation.


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