Genomedia Accelerates its UHD Production Capabilities with Avid MediaCentral | Editorial Management

BURLINGTON, Mass., Jan. 29, 2020 (GLOBE NEWSWIRE) — Avid (Nasdaq: AVID) today announced that Dubai–based production company Genomedia has transformed the way it produces and edits Ultra High Definition (UHD) content with Avid. Faced with delivering high–quality content within tight deadlines, Genomedia deployed an end–to–end Avid post–production workflow with MediaCentral | Editorial Management to empower its editors and significantly accelerate the production of its first ever drama series.

Genomedia's content is viewed by audiences across the Arab world. With its roots in documentary production, Genomedia needed a way to streamline the post–production process and enable collaboration between its editorial teams as it looked to expand its TV genre capabilities and meet business demand for UHD content.

An end–to–end workflow consisting of MediaCentral | Editorial Management interoperating with Media Composer , Pro Tools and three tiers of Avid NEXIS storage gave Genomedia's on–site editors and off–site producers the ability to boost production output, particularly UHD content. By enabling Genomedia's editorial teams to collaborate efficiently, multiple editors could easily select and work on the best shots collected from multiple cameras and approve footage simultaneously using just a web browser. With faster turnaround times, review processes are simplified "" allowing Genomedia to focus more on the creative process.

"Our previous workflow was encumbered by decentralized production islands and content maintained in numerous storage silos," said Khaled Ben Younes, Head of Post Production at Genomedia. "For a project of this magnitude, we needed a scalable, cost–effective and easy–to–integrate platform that would let our post–production teams find our assets fast, collaborate seamlessly and create the best story possible under intense time pressures. The usability and performance of Avid's workflow exceeded all our expectations. This type of post–production environment is still unique in the Middle East, but we're hugely excited about the opportunities it will unlock in the future."

The solution needed to be robust enough to handle the huge amount of data involved. The show "" which tells the story of the 16th century conflict between the Ottoman Empire and the Egyptian Empire "" saw a minimum of 6–8 terabytes of raw footage collected every day. Genomedia's Avid workflow ensured that this footage could be stored, searched and exchanged between editors without a drop in performance.

"Transforming Genomedia's post–production workflow was necessary for this demanding project," said David Colantuoni, Vice President Product Management at Avid. "With its state–of–the–art Avid infrastructure in place, driven by the intuitive MediaCentral | Editorial Management platform, Genomedia will be able to continue making content to the highest production standards while also setting an example for the region in terms of growth and creativity for many years to come."

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Avid delivers the most open and efficient media platform, connecting content creation with collaboration, asset protection, distribution, and consumption. Avid's preeminent customer community uses Avid's comprehensive tools and workflow solutions to create, distribute and monetize the most watched, loved and listened to media in the world""from prestigious and award–winning feature films to popular television shows, news programs and televised sporting events, and celebrated music recordings and live concerts. With the most flexible deployment and pricing options, Avid's industry–leading solutions include Media Composer , Pro Tools , Avid NEXIS , MediaCentral , iNEWS , AirSpeed , Sibelius , Avid VENUE, FastServe , and Maestro. For more information about Avid solutions and services, visit, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

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Inclusive Education Still Evades People with Disabilities

Idriss Moumin, president of the Association for the Physically Disabled in Djibouti, says that understanding, dignity and honouring of rights of the disabled are very important for inclusive education. Credit: Stella Paul/IPS

By Stella Paul
DJIBOUTI CITY, Jan 29 2020 – Neema Namdamu, 42, grew up in the village of Bukavu in eastern Democratic Republic of Congo where children with disabilities were considered a curse.

As a child Namdamu contracted polio, leaving her paralysed from the waist down. Her neighbours advised her mother to do what they felt was the “right thing”: to leave the child alone in a hut until she died of starvation.

However, thanks to her mother who refused to give in to the community’s demand, Namdamu lived and went on to attend school and pursue her studies all the way to post graduate level.

But, all through the years of her education, she struggled just to get to her classrooms.

“Not a single educational institute – be that school or college or university – had a disabled-friendly building. I cried while climbing the stairs everyday,” recalls Nmadamu. She has since founded Mama Shuja – an NGO which gives vocational training including computer operating, data entry, digital story telling, tailoring and handicrafts to young girls and women with disabilities living in eastern DRC’s conflict areas.

Nmadamu is attending the 3rd International Summit on Balanced and Inclusive Education currently being held in Djibouti City, Djibouti. Organised by the Education Relief Foundation (ERF), there are over 200 delegates and government representatives from over 35 countries currently in the Horn of Africa nation.

But the government representative from the DRC is absent. And Namadamu says that this reflects the overall lack of awareness about the importance of education in her country.

Making more learning institutions disability-friendly is key for inclusive education

Idriss Moumin is a passionate advocate of inclusiveness. As the President of the Association for People with Disabilities in Djibouti, and someone who lives with total visual impairment, he strongly wants all the disabled people in his country to be able to access education as their right.

Understanding the special needs and rights of people with disabilities is one of the issues discussed at the summit, but Moumin feels the level of understanding hasn’t matched his expectations.

“I have been hearing several speakers say phrases and terms like ‘we are doing this for them (disabled) and ‘normal people’’. I want to remind them, this is not about giving a handout, but providing (for those with disabilities) what is their right. And who are these normal people? Am I then an abnormal person?” asks Moumin.

  • In Djibouti – a country of less than a million people, there are 10,500 people with various degrees of disabilities, according to an ongoing population survey. The complete data from the survey will be released only in February, but for now it is assumed that there are about 600 students and about 300 are in early years of school.

“Our main issues are accessibility, equipment and social acceptance. We lack transportation and roads and learning materials. We definitely need resources to fill these gaps. But, there is an equal need for providing these facilities as a right. For example, we should get jobs because we have our rights to employment, not because we need compassion,” Moumin tells IPS.

  • According to the World Bank estimates, globally one billion people experience some form of disability. Of those, it is estimated that 93 to 150 million are children. According to Plan International these children are 10 times less likely to go to school than other children.
  • And when they do attend, it is likely to be in a segregated setting. Historically, children with disabilities have been excluded from the general education system and placed in ‘special schools’. In some cases, they are separated from their families and placed in long-term residential institutions where they are educated in isolation from the community, if they are educated at all.

Investing in disabled-friendly schools in Niger

But, according to UNESCO, one of the biggest reasons why children with disabilities don’t access education, even if education policies are inclusive, is because of the lack of disabled-friendly school buildings and suitable learning materials.

However, despite political conflicts and extreme poverty, several organisations are working to improve education in Niger. One such organisation is Remember Niger Coalition (RNC) – an American charity that has stepped in to help children with disabilities attend school.

In 2019, the RNC partnered with the Maradi Association for People with Disabilities and the Hosanna Institute to establish the School of Hope, a school specifically designed for children with disabilities. The three-classroom building was completed in November 2019 with one class ready for use in October when the school year began with 20 kindergarten students.

According to Julie Frye, director of marketing and communications at RNC, this is the first phase in establishing a primary through high school complex for all children, including students with learning differences and unique needs. When complete, the school will have classes from kindergarten all the way to high school for over 600 students.

The design of the School of Hope classrooms takes into consideration issues of accessibility and barrier-free spaces such as handrails, wide doorways, and access ramps. Construction included the installation of four accessible toilets and hand-washing stations, customised to meet the special needs of the disabled community.

“School infrastructure is pivotal to our mission to create quality educational opportunities in Niger. In order for quality learning to take place, students and teachers must have facilities that are safe and adapted to their needs,” Frye tells IPS. The RNC has invested a total of $50,000 so far, she reveals.

DRC: Education curbs violent crimes against the disabled

In DRC, especially in Bukavu and other eastern towns and villages, there remains significantly high levels of violence against women and girls, who are often beaten, raped and tortured. Those who are disabled cannot run away, making them more vulnerable.

The solution, Namadamu says, lies in education for the disabled and joint financing by the government and private sector funders.

“If we invest $1 million, we can build a large school, hostels, toilets, vocational skill training,  special learning materials for the blind and other technologies like computer, TV camera etc. Such a facility can provide total, inclusive education to a large community. But where is that money? We need external investment,” says Namadamu.

Sheikh Manssour Bin Mussallam, the president of ERF, says that though there is space for private investors in inclusive education, it needs to happen in a more collective and cohesive way. It should not be fragmented, but confederated.

“Regardless of whether its private sectors or philanthropists or academic bodies, we need to act through coordination. The main issue or tragedy is that where there is regional lack of initiatives, organisations or individuals, they do not communicate. When they do communicate, they do not cooperate. And when they do cooperate, its not very efficient,” Mussallam tells IPS in a special interview.